The 7 Best Silver & Purple Shampoos in Australia That Will Tone Your Hair an Ash Blonde Colour

Updated:

25 Feb 2026

Madison is Adore Beauty's Videographer. When she's not directing and editing skincare, haircare and makeup videos for the Adore Beauty YouTube channel, you'll find her rocking a bold eyeshadow look, usually with matching statement earrings.

Is your blonde getting dull and brassy? We've put together a list of our favourite purple and silver toning shampoos in Australia to get the ash blonde hair of your dreams.

If you have bleach blonde hair, ash blonde highlights, balayage, grey hair, silver hair or are a natural blonde needing some vibrancy, we have you covered. Whether you are a home box-dye blonde or a salon blonde, these shampoos will keep your colour looking fresh in between dye treatments.

Side note, you can also check out this article about masks for coloured hair.

What Is Purple Shampoo?

Purple shampoos are typically infused with intense purple-blue pigments which counteract brassy, orange, and dull tones in both blonde and grey hair.

Usually blonde hair will fade to a warm, brassy colour if not maintained, and sometimes can even go yellow or green due to external factors like swimming in chlorinated pools.

If you look at a colour wheel (flashback to year 7 art class) you'll see that purple is opposite yellow, which means purple pigment in haircare will neutralise those unwanted orange, yellow and green tones.

Why don't we want brassy hair? Well it's purely personal preference.

If you have beautiful golden, honey blonde or strawberry blonde hair and want to keep it warm, don't use a purple shampoo. Instead go for a generic colour-safe shampoo such as L'Oreal Professionnel Vitamino Color Spectrum.

However if you have ash, platinum or cool blonde hair and want to keep the creamy, cool colour, check out the below haircare products.

Purple Versus Silver Shampoo

Typically, "purple" shampoos are targeted at blondes and "silver" shampoos are targeted at grey hair, however they essentially do the same thing and often have the same purple-hued tones in them.

You'll find many silver shampoos (such as L'Oreal Professionnel Serie Expert Silver Clarifying Shampoo 300mLor Matrix Total Results Color Obsessed So Silver Shampoo) that are marketed for blondes as well, so most of the time they're interchangeable.

So you can safely use any silver or purple toning shampoo on any grey and blonde hair - focus less on the name of the product and more on the individual formula that suits your hair needs.

How to Use Purple Shampoo

Purple shampoo is a more intensive treatment than your everyday pick.

If you start using a silver or purple shampoo every day, you may even notice your hair going a little blue-toned.

Instead, reach for your purple or silver shampoo just once a week (or every other wash) and leave on for 3-5 minutes to notice instant benefits.

Do you need a full purple haircare routine with the matching conditioner or mask? No, but it is recommended for best results.

Can you use a purple conditioner instead of a shampoo? Yes, but you will find that shampoos usually have better colour-depositing properties compared to conditioners and masks.

Nak Platinum Blonde Anti-Yellow Shampoo

$38.95 for 350ml
Australian made
Sulphate free & vegan

NAK Hair Platinum Blonde Anti-Yellow Shampoo 375ml truly packs a punch and is perfect for those who want to keep their hair bright and cool.

This range recently changed packaging so it seems low on reviews at the moment but don't let that fool you, Nak's blonde products are beloved.

With ingredients such as Coconut Oil, Pear Extract, Aloe Vera, Vitamin B5 and Hydrolysed Rice Protein, this formula keeps hair silky smooth without a brassy tone in sight.

Not to mention compared to a lot of other professional haircare, it's very affordable per millilitre.

Nak also has 2 other purple shampoos: NAK Hair Signature Blonde Shampoo 350ml is a "toning level" of 4/10 and NAK Hair Signature Blonde Plus Shampoo 350ml is 6/10 (with our fave Anti-Yellow Shampoo being 8/10) so you can pick and choose the intensity of your toning.

Kérastase Blond Absolu Bain Ultra-Violet Shampoo

$62 for 250ml
4.5 star rating
Matching Mask

Kérastase is of our most beloved brands, known for their high quality, effective haircare with a luxury experience.

Kerastase Blond Absolu Ultra-Violet Shampoo 250 ml not only has a strong violet pigment, but is a beautiful experience to use. Best for artificially lightened and damaged hair, this nourishing formula cuts any tones of warmth or brassiness for a soft, cool-toned finish.

It contains Hyaluronic Acid and Edelweiss Flower. These ingredients penetrate the hair shaft to help restore hair health to strands damaged by chemical processing.

Not to be confused for Kerastase Blond Absolu Lumiere Shampoo 250ml which is a blonde shampoo focused on shine and hydration. Lumiere also has purple toning qualities but if you want a more intense colour, go for Ultra-Violet.

Additionally Kérastase has a whole blonde range including hair oils, masks and big refills that you can view here.

Redken Color Extend Blondage Shampoo

$50 for 300ml
4.4 star rating
Matching Conditioner

Redken Color Extend Blondage Shampoo is a great choice for those with thick, unmanageable, or damaged hair.

This Redken hair cleanser is enriched with Triple Acid Protein Complex (amino, citric, and maleic acids) and Wheat Protein. These strengthening ingredients blend perfectly with violet pigments to tone, strengthen, and brighten all in one.

If you’re looking to refresh your locks while increasing manageability and resistance to damage, this may just be the best blonde toning shampoo in Australia for you.

evo Fabuloso Platinum Blonde Toning Shampoo

$47 for 250ml
4.6 star rating
Matching Conditioner and Leave-In Mist
Vegan

Speaking of intense colour, evo Fabuloso Platinum Blonde Toning Shampoo 250ml packs a punch with it's rich, violet pigment.

The Evo Fabuloso range is known for it's intensity, with a range of colours to choose from in the conditioning treatment (including brown, which we have reviewed for you here).

For a bright, creamy blonde, you will likely only need to use Evo Fabuloso couple weeks or so, and leave it on for 1-3 minutes while you shower.

Some purple toning formulas are quite drying, but Evo Fabuloso isn't at all (along with the other shampoos on this list!) so you can feel safe in Evo's hands.

KEVIN.MURPHY Blonde Angel Wash

$51.95 for 250ml
4.4 star rating
Matching Conditioner and Shimmer Spray
Vegan and "curly girl" safe

Kevin Murphy is a really cool brand that aims to make professional haircare fun and uplifting.

KEVIN.MURPHY Blonde Angel Wash 250mL is perfect for fine hair and gives a really gentle wash.

It has a less intense pigment so is best for folks who want a more subtle toning result.

The botanically based cleanser contains 6 Australian fruit extracts, babassu oil for shine and bamboo extract for strength and manageability.

It also smells like lavender and will soothe your hair and scalp while maintaning your blonde locks.

ELEVEN Australia Keep My Colour Blonde Shampoo

$34.95 for 300ml
4.5 star rating
Australian made and vegan
Matching Treatment and Spray

ELEVEN Australia Keep My Colour Blonde Shampoo 300ml is your classic affordable pick.

It's made with hydrolysed soy & wheat protein for damage prevention and panthenol to keep your hair soft.

If you have dry hair be aware, it may be better suited for oily or "normal" hair since it isn't as hydrating as some other options.

But it's been around a while and is one of the best selling purple shampoos on Adore Beauty, likely due to it's amazing value.

De Lorenzo Novafusion Silver Shampoo

$33 for 250ml
Australian made and vegan
Matching Conditioner and Mousse

You may know De Lorenzo from your salon but it's now available at Adore Beauty!

De Lorenzo Novafusion Silver Shampoo 250mL is yet another great value option for reducing brassy yellow tones in blonde hair.

It gently cleanses without stripping moisture and has the added bonus of protecting hair against UV-related colour fade thanks to it's organic rooibos extract.

De Lorenzo Novafusion also contains coconut fatty acids, Australian kakadu plum and birch extracts for an all around great quality clean.