Introducing the Max Factor 2000 Calorie Long Lash Era Mascara #010 Black 9 mL — the ultimate lengthening mascara for lashes that demand attention. Engineered for dramatic stretch and effortless removal, it’s time to enter your long‑lash era.

Why this mascara stands out:

• Delivers up to 50% visibly longer lashes, instantly transforming your look. 
• Uses a tubing‑mascara technology that forms tiny “tubes” around each lash. This innovative approach ensures smudge‑proof wear all day, yet so easy to remove without drama. 
• The specially designed formula stretches and lifts each lash, giving a defined, elongated and uplifted lash line that still looks natural. 
• When it’s time to remove: simply wet a cotton pad or your fingers with warm water, press gently against your lashes for a few seconds, then wipe off — the mascara slides off cleanly. No harsh scrubbing, no mess.

Key Benefits & Features:

• Length‑focused: Unlike volumising mascaras that bulk lashes, this one specialises in elongation, giving you that “extra‑long lash” effect with definition.
• All‑day wear: Its tubing formula ensures wear without flaking, smudging or leaving residue under the eyes.
• Gentle removal: Ideal for sensitive eyes or anyone avoiding heavy waterproof formulas — you get long‑wear performance with a cleanup that’s kinder to your lashes.
• Rich black shade (#010 Black): A deep, intense black that enhances your lash line and complements any eye colour or look.
• Precision brush design: Use the tip to reach the inner‑corner lashes and then use the rest of the brush to cover the middle lashes for optimal lift and length. 

How to Use:

• Begin at the root of your lashes. Use the tip of the wand to reach into the inner corners.
• Sweep through the middle of your lash line using the body of the brush, lifting and stretching each lash upward.
• For extra length, apply a second coat before the first has fully dried.
• To remove: moisten a cotton pad or your fingertips with warm water, press gently against lashes for a few seconds, then wipe. The mascara will slide off in small “tubes” — no harsh rubbing needed.