Dior innovates with Rouge Dior Forever, the 1st transfer-proof Dior lipstick in a bullet format. Ultra-pigmented for intense colour and concentrated in floral lip care, it ensures 16h* of wear without compromising comfort.  
All day long, Rouge Dior Forever transfer-proof lipstick is resistant to contact, even with fabrics; the couture colour with an ultra-matte finish does not budge. The shades are revealed and emboldened, more intense than ever. 
Echoing Christian Dior's love of flowers, Rouge Dior Forever is infused with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection, to help maintain the natural hydration of the lips.
Comfortable and supple from morning until night, lips are enhanced with colour that remains intact and intense, that you'll forget you're wearing: no need for touch-ups with this transfer-proof lipstick, the colour can express its full intensity. A true formulation feat, Rouge Dior Forever rises to every challenge.
Rich and varied, the range of Rouge Dior Forever shades fulfills women's makeup desires. In addition to iconic tone-on-tone and trendy shades, Peter Philips, Creative and Image Director for Dior Makeup, has imagined extraordinary and ultra-couture shades, to discover in a limited edition.
* Instrumental test on 30 subjects.
Among the 28 Rouge Dior Forever shades, 3 iconic colors stand out:

• 999 Forever Dior: the absolute red that enhances women's beauty, and derives its triple 9 from the first two lipsticks launched by Christian Dior, the 9 and 99. 
• 100 Forever Nude Look: a reinterpretation of the greige New Look of 1947, a color created by Christian Dior as the perfect blend of gray and beige. The perfect contemporary nude. 
  
• 720 Forever Icone: an intense rosewood that celebrates the work of its creator, a true fashion icon.