Want red tones that look richer, bolder and longer-lasting? De Lorenzo Novafusion Intense Ruby Red Shampoo 200mL enhances red hues while delivering deep red-violet intensity to medium to dark brown hair, keeping colour vibrant between salon visits.

Why you’ll love it:

• Highlights and refreshes red hair beautifully
• Adds powerful red-violet tones to medium to dark brown hair
• Dual-action formula with temporary and semi-permanent colour benefits
• Delivers even colour uptake and improved longevity
• Gently cleanses without stripping moisture
• Sulfate-free and paraben-free formula
• Helps protect colour from UV-related fading

This advanced colour-enhancing shampoo is formulated with a sulfate-free cleansing system derived from coconut fatty acids, making it gentle enough for regular use while still delivering intense pigment results. Australian kakadu plum and birch extracts help cleanse and enhance colour clarity, while organic rooibos extract supports protection against UV sun rays that can cause colour fade.

The result is clean, glossy hair with richer ruby red tones that look vibrant, dimensional and beautifully refreshed.

How to use:

Massage into wet hair and scalp, then rinse thoroughly. Repeat if needed. Follow with conditioner for best results.