Curls not feeling their best? This gentle, sulphate-free shampoo cleanses without stripping moisture, helping to define and care for every curl. Aveda Be Curly Advanced™ Sulfate Free Shampoo is designed to refresh and hydrate wavy, curly and coily hair while reducing frizz and improving manageability from the very first wash.

Why you’ll love it:

• Gently cleanses without drying out curls
• Enhances definition and natural curl pattern
• Reduces frizz and boosts shine
• Sulphate-free and colour-safe
• Plant-powered and vegan-friendly
• Suitable for all curl types
• Sulphate-free, silicone-free
• Made with 94% naturally-derived ingredients
• Vegan and cruelty-free
• 1L

Formulated with a nourishing blend of kokum butter, sunflower seed oil and other botanicals, this shampoo helps maintain the integrity of curls while leaving the scalp clean and balanced. It delivers a gentle lather that washes away impurities without compromising hydration or curl shape.
Perfect for regular use, it’s the first step to healthier, bouncier curls that feel soft, clean and refreshed.
Value based on cost per ml vs standard 200ml size.

How to use:

Apply to wet hair and massage into the scalp to create a gentle lather. Rinse thoroughly and follow with Be Curly Advanced™ Conditioner.

Who it’s for:

Ideal for wavy, curly and coily hair types looking for a gentle cleanse that supports moisture, definition and frizz control.