BeautyTok: Our Take on *That* Full-Glam Makeup Trend All Over Our TikTok Feeds
Jas is the former Senior Content Specialist at Adore Beauty. A beauty admirer turned certified addict, she brings a sharp editorial eye and pop-culture pulse to everything she creates. Her words have appeared in The Age, Sydney Morning Herald, and Broadsheet. When she’s not producing viral content or podcasting about skincare, you’ll find her thrifting for vintage treasures or binging Bravo (strictly for research, of course).
We’re barely one month into the new year and already stowing away 2023’s minimal makeup to make room for the maximalism of TikTok’s latest glamorous makeup trend (IYKYK).
Drawing inspiration from some of pop culture’s most iconic glam queens – think Carmelo Soprano, Michelle Pfeiffer in Scarface, and Sharon Stone in Casino – the trend is all about larger-than-life hair, faux fur coats, oversized sunglasses and dramatic eye makeup.
I’d even go so far as to say the cast of The Real Housewives of New Jersey fits the bill (sorry, you know I had to).
Amassing almost one billion (yes, with a ‘b’) videos to date, the deliberately dishevelled aesthetic (also referred to as 'Indie Sleaze') has undeniably taken the beauty community by storm; a break from the barely-there beauty that dominated most of last year, perhaps.
And while you won’t see me ditching my beloved skin tints anytime soon, this look is fun and frivolous, as makeup should be.
So if you’re keen to try your hand at something new, keep scrolling for a step-by-step tutorial for this full-glam makeup lewk.
My Full Glam Makeup Routine.
The Base.
This makeup look is all about muted tones and a matte base.
Begin with a hydrating skin-prep routine to ensure a flawless, crease-free appearance.
For brevity, I'll spare you the play-by-play.
I relied on the MAKE UP FOR EVER HD SKIN ALL-IN-ONE PALETTE - Shade H1 for its blendable, buildable formula, encompassing foundation, concealer, contour, and blush in one.
I then used the MAKE UP FOR EVER Ultra HD Setting Powder to set my under-eyes and gently sculpt my face.
My blush of choice was the DIOR Rosy Glow Blush in Berry, paired with the MAKE UP FOR EVER Artist Face Powder Sculpt in Thrilled Chestnut, the ideal matte brown for this look.
As for my brows, I kept things fairly simple.
I used the Benefit Precisely, My Brow Pencil to fill in sparse areas followed by the NYX Professional Makeup The Brow Glue to shape and secure them into place.
The Eyes.
Onto the main event: the eyes.
The NYX Professional Makeup Ultimate Shadow Palette - Warm Neutrals proved the perfect choice for my subtle smokey eye.
You could opt for a darker-toned palette, but for this minimal makeup lover, this palette worked a treat.
I used a combination of neutral brown shades on my lids:
- The second shade down on the far left for the base;
- Followed by the second shade down on the right in the crease and along the outer lash line;
- Finished with a hint of brown shimmer for added depth.
For sultry eyeliner, I chose the Clinique Quickliner For Eyes, which has a creamy formula and smudge tool on the opposite end that’s ideal for creating a smoked-out look.
Given the nonchalant nature of this look, you don’t have to worry too much about precise application.
A line across your lashes and in your waterline (yes, we’re throwing back to the mid-00s for this look) will suffice.
Just keep a cue tip handy to clean up any fallout and to smudge your liner if you don’t have an appropriate tool handy.
An option here to follow with a second application of concealer for your under-eyes. This helps bring back some lightness that may have been lost and really makes your eyes pop.
Finally, for our larger-than-life lashes, I opted for the Clinique High Impact High-Fi Full Volume Mascara.
It gives my eyes the allusion of falsies, minus the existential crisis I inevitably have when trying to apply them.
The Lips.
As for our pout, we’re going dark and vampish.
Any rich, deep tones work well for this look. If it says “I don’t get out of bed for less than $10,000 a day”, you’re onto a winner.
I opted for my forever favourite Anastasia Beverly Hills Lip Liner in Malt to outline my lips, followed by Clinique Almost Lipstick - Black Honey in the centre to give them that just-bitten allure.
And there you have it! Now, go forth and live your best glamorous life.
Keen to try your hand at some other beauty looks? Check out these Beauty IQ articles:
