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The Kérastase Genesis range is a professional hair loss treatment collection developed to address hair fall at both its root causes: a compromised scalp environment and weakened hair fibre through the lengths. Featuring a targeted combination of ginger root, Edelweiss extract, Aminexil 1.5%, caffeine, and arginine, each Kérastase Genesis product works to reduce shedding, support scalp circulation, and strengthen existing hair to help maintain density over time.
Since 1964, Kérastase has been at the forefront of professional luxury hair care, originating in France and expanding globally to become a staple in high-end salons worldwide. The Genesis range brings that same professional-grade expertise to an at-home hair loss routine, with a full system covering Kérastase Genesis shampoo, conditioner, serum, mask, and heat protection.
The Kérastase Genesis shampoo is available in two formulas to address different hair types. The Bain Nutri-Fortifiant is developed for thick hair, while the Bain Hydra-Fortifiant is formulated for thin hair. Both deliver a hydrating, fortifying cleanse without compromising brittle or fragile strands. Massaging the shampoo thoroughly into the scalp during application can help stimulate blood flow and support a healthy environment for hair growth.
Protecting and nourishing existing hair is a key part of managing hair fall. The Kérastase Genesis Fondant Renforcateur Conditioner is a lightweight daily conditioner that strengthens and protects without weighing the hair down. For periods when the hair needs more intensive care, the Kérastase Genesis Masque Reconstituant delivers the full Genesis active complex in a rich, high-integrity formula designed for deeper nourishment and structural repair.
The Kérastase Genesis Serum is a leave-in scalp treatment that targets hair fall between washes, delivering a concentrated dose of stimulating and nourishing actives across the scalp and through the lengths. The formula is lightweight enough to apply in the morning without residue, and for more significant shedding, it is also available as a six-week intensive treatment in a more potent concentration.
To protect hair from heat styling, the Kérastase Genesis Defense Thermique Spray provides thermal protection up to 220°C while reducing frizz, adding shine, and continuing to address hair fall as part of the broader Genesis routine.


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Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
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