Hair Falling Out More Than Usual? This Routine Could Be Your Fix.
Francesca is the Beauty Editor at Adore Beauty. With a background in glossy mags and bylines in publications like Marie Claire, ELLE and BODY+SOUL, Francesca has turned her love of beauty into a career. Whether she's decoding buzzy ingredients or road testing lip glosses (so. many. glosses.), her approach to beauty is equal parts glamour and highly-considered.
Some mornings, it’s not your reflection that makes you pause - it’s the handful of hair in your brush. While it’s completely normal to shed (between 50 to 100 strands a day), a noticeable uptick can often feel unsettling.
Stress, hormones and diet all have a part to play, but sometimes the culprit isn’t hair loss in the clinical sense, it’s breakage masquerading as it.
The good news? A considered, strengthening routine can help bring balance back to your scalp and strands alike.
Why is my hair falling out?
Hair shedding is part of a natural growth cycle, so a few loose hairs each day isn’t a cause for alarm. However, if you’re noticing increased fall or visible thinning, it might be time to dig deeper.
Dermatologists often link excessive shedding to factors such as hormonal changes, nutritional deficiencies, genetics or stress. When the rate of shedding exceeds what’s regrown, hair density begins to decline and that’s when targeted care can make a visible difference.
Hair loss or hair breakage?
Before jumping to conclusions, it’s worth understanding the distinction.
Hair loss occurs at the root, while breakage happens along the strand when weakened fibres snap under stress. The latter is often the result of over-bleaching, heat styling or environmental damage. Both can leave hair looking and feeling thin, but they require slightly different interventions.
Enter: Kérastase Genesis.
A first-of-its-kind collection designed to address both hair fall from the root and fibre breakage along the lengths. The range is powered by a fortifying blend of Ginger Root, Edelweiss Native Cells and Aminexil, working to strengthen existing strands while supporting a healthier scalp.
Think of it as a dual-action system that helps futureproof your hair against stress, styling and daily wear.
Kérastase Genesis Bain Hydra-Fortifiant Shampoo
What: Kerastase Genesis Fortifying Shampoo for Thin Hair 250mlLight, balancing and beautifully fresh, this shampoo has been formulated to gently cleanse while reinforcing weakened strands from root to tip.
Ideal for hair that feels limp or falls easily when brushed, it helps re-anchor strands at the root and rebalances an oily scalp without stripping moisture.
The result? Clean, weightless hair that feels stronger and more resilient over time.
Fast Facts:
- Strengthens hair to help reduce fall from brushing
- Gently purifies the scalp and controls oiliness
- Infused with Aminexil 1.5%, Caffeine and Arginine
- Reinforces the hair fibre to prevent future breakage
- Lightweight texture ideal for fine or thinning hair
- Leaves hair feeling soft, fresh and revitalised
What our AB Customers think:
“I am a long-time user of Kérastase shampoo but this is my first time using the Genesis range. I was worried it would not be as hydrating as other ranges, but this has become my fave shampoo.
It smells AMAZING and leaves my hair feeling super soft. I love that there is no build-up left and my hair can go a few days without a wash despite being super fine.
I have already noticed a reduction in hair fall. I will continue to use this and recommend it to any other thin-haired girls.” - Serena.
Kérastase Genesis Reconstructing Anti-Hairfall Conditioner
Ultra-strengthening, this lightweight conditioner is the perfect partner for fragile hair prone to daily stress.
It detangles instantly while helping to rebuild the fibre from within, improving elasticity and leaving hair smoother, glossier and easier to manage. Designed for hair that breaks easily or feels dry to the touch, it delivers nourishment without heaviness.
Fast Facts:
- Reinforces hair to reduce the risk of breakage
- Hydrates and detangles without weighing strands down
- Smooths frizz and adds light, natural body
- Infused with Edelweiss Native Cells and Ginger Root for protection and vitality
- Free from silicones and sulphates
- Ideal for weakened, stressed or over-processed hair
What our AB Customers think:
"I'm not sure if it really works to prevent hair loss but this is a very good conditioner. Lovely texture, rinses out well." - Delphine
"I have hit the dreaded perimenopause stage of life, and my beyond waist length hair is thinning and falling. I've started using this along with the shampoo, and I kid you not, from seeing a tonne of hair I normally loose each time I wash my hair, to the first time using the combo, I'd say there was 75% less out of my head." - B
Kérastase Genesis Reconstructing Anti-Hairfall Hair Mask
Rich and restorative, this is the reset button for hair in distress. It deeply nourishes and fortifies, sealing the cuticle to prevent future breakage while leaving hair beautifully soft and resilient.
Perfect for over-processed or brittle hair, it provides an intensive dose of care that strengthens with every use.
Fast Facts:
- Deeply conditions and replenishes damaged fibres
- Helps reduce the risk of hair fall from breakage
- Enriched with Edelweiss Native Cells and Ginger Root
- Restores smoothness, strength and shine
- Ideal for fragile, over-styled or sensitised hair
- Leaves hair touchably soft and visibly healthier
What our AB Customers think:
"This is a good quality mask. Nourishing but felt lightweight to me. Detangles my hair straight away." - Katie
"Where has this been all my life? I'm super busy and don't have time to wash my hair and wait around to let this sit then wash it out.. so I put it in my hair the morning of wash day. I wet my ends and apply then go about my day (I can smell it in my hair and it's such a treat!) then wash as usual that night and my hair comes out so SOFT! Cannot recommend enough, buy it!" - KD
Kérastase Genesis Fortifying Anti Hairfall Serum
A potent daily-serum that works at the scalp to reinforce the foundation for healthier hair growth.
The lightweight gel texture absorbs easily, delivering a concentrated blend of Aminexil, Ginger Root and Edelweiss Native Cells to help anchor strands and calm the scalp.
For anyone experiencing frequent shedding or weak roots, it’s a targeted treatment that helps hair stay stronger for longer.
Fast Facts:
- Strengthens and anchors hair fibre at the root
- Reduces hair fall over time with consistent use
- Supports a healthy scalp environment
- Improves scalp barrier and comfort
- Lightweight jelly texture absorbs quickly without residue
- Formulated with Aminexil, Edelweiss Native Cells and Ginger Root
- Silicone-free formula
Why AB customers love it:
"I tried this after reviewing it for a while and I wish I started earlier! I've taken before and after photos and holy moly there's an incredible difference! The amount of hair that I've grown on widows peak! I'm so happy with product even though it's expensive I'll still be treating myself! It's been four weeks since I started and I still have a 1/4 bottle left." - Shania
"Have struggled with hair thinning and breakage due to stress and hormonal changes, but this has significantly reduced hair loss, less gaps of balding and seen new baby hairs after the 6weeks...100% recommend!" - H.B.
"There's a reason why is a cult fav! It works!! Yes you need to be consistent with it but I noticed less fall out after 3 days. I wouldn't use 4 full viles each day as suggested. I found 1-2 is more than enough. My first bottle I did that and went through it within 3 weeks. I'm at the stage now where I can use it ever other day and still see results" - Steffyyy
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