Pureology

Pureology is the leading premium professional colour care brand offering transformative results that never come at the expense of you or your environment. 

In its simplest sense, the Pureology name (Pure X Ology) exquisitely blends two ideas to construct the perfect hair care journey. 

Sensory X efficacy. Pure X scientific. Lavish experience X unmatched quality.

With its signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while actively protecting each precious hair strand during washing + preserving your colour.

Founded in California, Pureology was the first colour care brand that refused to sacrifice purity for performance. The pioneers of the purest, most gentle formulas that not only feel, look and smell indulgent but also deliver real results. 

That means, no sulphates, parabens or mineral oils.

Which Pureology hair products should I buy?

Choosing the right Pureology product comes down to the needs of your hair. Pureology carries a few different ranges, so we’ve broken them down to help you choose.

Our favourite products for dry hair:

The best range for those with excessively damaged or brittle hair is the Pureology Hydrate range. This range includes their aromatic Pureology shampoo and conditioner, in either 250ml or the famous Pureology 1 litre bottles. Their Pureology Hydrate - Shampoo is one of our Beauty Editors favourite hydrating formulas for a reason!

Our favourite products for coloured hair:

One of the best hair care products we carry for blonde hair is easily the Pureology Strength Cure Best Blonde Shampoo.

However, if you’re not blonde, the best Pureology Shampoo for color treated hair is the Pureology Smooth Perfection Shampoo and range. This Pureology anti frizz shampoo helps to smooth and soothe as it cleanses using micro-emulsion technology and Camelia Oil to nourish the hair.

Our favourite styling products and treatments:

One of our go-to treatments for colour treated hair is the Pureology Colour Fanatic, an amazing multitasker that primes, hydrates, detangles and cuts your morning routine and styling time in half. We can’t stop raving about the superior replenishment, touchable softness and extraordinary shine this product gives our hair.

Is Pureology cruelty free?

Pureology Australia is dedicated to being a Cruelty Free and 100% Vegan Company. But, is Pureology organic? Absolutely!

Is Pureology gluten free?

Pureology does contain some wheat protein in some of their products.