7 New Beauty Launches Under $50 You Need to Know About Stat
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Not to brag, but if staying ahead of the most exciting beauty launches is your thing, Adore Beauty is the place to keep your eyes on.
Right now, there's a seriously good lineup of new arrivals, but let’s start with 7 under $50 beauty products that deserve a spot in your cart -stat.
Of course, if you’re in the mood to browse the full lineup of fresh drops, you can take your time and explore them all here (Calvin Klein vanilla hair mist - I have my eyes on you!)
From The Ordinary’s TikTok-viral volufiline plumping serum, to the new Huda Beauty jelly oil, here are seven new beauty products under $50 worth getting excited about…
1. Huda Beauty Faux Filler Jelly Oil, $36
As a personal fan of Huda’s Faux Filler lip gloss (a high-shine gloss that gave me just the right amount of sheen without sending this typically matte-lip girly into a panic) Huda Beauty has once again given lip lovers a reason to get excited.
Enter the lip oil moment we didn’t know we needed: the Huda Faux Filler Jelly Oil.
Designed for anyone craving serious hydration with a side of plump and glossy comfort.
If you’ve been frantically searching “Huda Jelly Lip Oil where to buy”, you can get all three shades, including Pink Lady, Goji and Peach right here at Adore!
Key features and benefits of the Huda Beauty jelly oil:
- Enhances the look of natural lip volume with a smoothing effect
- Has a high-shine & juicy finish for plumper-looking lips
- Its hydrating formula is infused with nourishing ingredients like shea butter, peptides, squalane, and hyaluronic acid.
- Imparts a subtle tint and sheer wash of colour
- It is designed with a large doe-foot applicator for easy, generous application
- For the ultimate lip combo, pair it with your favourite Huda Beauty Lip Contour stain
2. La Roche-Posay Cicaplast B5 Lavant Cleanser, $32.95
La Roche-Posay Cicaplast fans with dry or sensitive skin who have been searching far and wide for a gentle, soap-free, fragrance-free cleanser, we have some great news for you.
Meet the new La Roche-Posay Cicaplast B5 Lavant cleansing gel which is thoughtfully formulated for dry, irritated or compromised skin.
Whether your barrier has been feeling fragile and you’re tired of harsh cleansers that strip the skin, or you’re just a huge OG Cicaplast fan who wants a full Cicaplast skincare regimen, now that perfect dry skin skincare routine is complete with the launch of this Cicaplast cleanser.
So now you have the full suite: cleanser, serum and the iconic moisturiser.
Key features and benefits of the La Roche-Posay Cicaplast Cleansing Gel:
- Gently cleanses while respecting the skin’s natural barrier and helps soothe irritation
- Copper, zinc and manganese in the formula help limit bacteria growth, while the Cicaplast range’s star ingredient, panthenol (vitamin B5) is also present.
- Can also be used on babies from 3 months
3. Ole Henriksen Pout Preserve Sugar Melt Lip Scrub - Strawberry Sorbet, $29
We’re calling it: 2026 is the year where all lip and lip-adjacent products will continue their reign.
From plush lip oils to overnight sleeping masks and now thanks to Ole Henriksen's newest drop - lip scrubs.
Promising 100% instantly smoother lips and all-day hydration, early users have agreed this formula delivers on its promise of conditioning, smoothing and nourishing dry, flaky lips.
Powered by a cocktail of lip-loving ingredients, including rich butters, it gently buffs away dry, flaky skin for a smoother pout while keeping moisture on tap long after you’ve rinsed it off.
Key features and benefits of the Ole Henriksen Pout Preserve Sugar Melt Lip Scrub - Strawberry Sorbet:
- Gently exfoliates with fine sugar crystals
- Has a fuss-free leave-on formula: no mess, no rinse.
- Perfect for prepping lips for lipstick by creating a smooth canvas
- Comes in a sweet strawberry sorbet scent
4. e.l.f. Cosmetics All Night Mist, $20
Elf Cosmetics has affordable makeup down to a science. Their latest launch? A long-lasting setting spray under $30.
It not only boasts a long-lasting formula, but it also promises to add a hit of hydration thanks to its star ingredients: cucumber extract and aloe vera, leaving makeup and skin fresh and flawless all day.
Key features and benefits of the elf makeup all night mist:
- Has a weightless texture, so there is no risk of harsh and splotchy application.
- Designed to extend makeup wear as well as prevent fading or melting
- Infused with: reen tea extract (an antioxidant that helps soothe and protect skin from environmental stressors), cucumber extract (hydrates and revitalises skin), and aloe vera (adds lightweight moisture and calms the complexion)
5. Medicube Zero Pore One Day Serum, $51
Does Medicube help with pores? Thanks to their latest innovation which comes in the form of a powerful exfoliating serum, we’d say - yes.
We must preface this by saying pores are very normal and needed; they literally help our skin breathe and they come in many shapes and sizes, but there's also nothing wrong with enlisting the help of pore-tightening products to help maintain a smoother appearance.
The popular K-Beauty brand Medicube (known for their pore pads and collagen mask) has bottled a serum that promises to help shrink the look of enlarged pores, smooth skin texture and rebalance oil.
Key features and benefits of the Medicube Zero Pore One Day Serum:
- A concentrated, multi-acid treatment designed to visibly tighten and reduce the appearance of enlarged pores
- Does Medicube Zero Pore Serum work?? Formulated with a potent 15.2% blend of AHA, BHA and PHA, it exfoliates both the surface and deeper within pores to clarify congestion, minimise blackheads and refine uneven texture
- Leaves skin dewy and soft (what Korean skincare does best)
- The new Meducube pore serum is ideal for dull, uneven or congested skin
6. The Ordinary Volufiline 92% + Pal-Isoleucine 1%, $37.20
I appreciate a solutions-oriented product and appreciate one that's under $50 even more.
The Ordinary have just dropped a bunch of affordable skincare newness (more to come; watch this space), this new TikTok-viral plumping serum being one of them.
So, what is volufiline? Is it safe to use volufiline?
Volufiline is a plant-derived cosmetic ingredient that helps improve volume and firmness in the skin. It’s an ingredient that would be of most interest to those who have volume loss in common areas like under the eyes or cheeks.
It works by stimulating fat cells. The result? Storing more lipids, which can lead to plumper skin with more volume.
Although as a relatively new skincare buzzword ingredient, we'd take this with a grain of salt. And like all skincare, it’s not a guaranteed fix to permanently fill out and plump skin but rather a topical fix which most people might still find useful.
Key features and benefits of The Ordinary Volufiline 92% + Pal-Isoleucine 1%:
- A concentrated serum formulated with 92% Volufiline™ to target visible loss of volume and help improve skin density.
- Is alcohol and fragrance-free, is also cruelty-free
7. Hada Labo Tokyo White Make-up Removing Micellar Water, $22.95
If you still haven’t heard of one of Japan’s best-selling affordable skincare brands, I'm sorry to tell you, you have been living under a rock, but don’t worry, you can do a quick catch-up here and here.
Hada Labo's iconic super hyaluronic acid sells every 10 seconds in Japan and that’s all you need to know about this trusted, affordable skincare brand that’s all under $50.
Now, they've launched a micellar water under $30 that gently but effectively helps you remove makeup and is great for all skin types, including sensitive skin.
Besides using it as a second step in my cleansing routine to gently whisk away any leftover makeup or grime, I admittedly also love to use micellar water on late nights when taking off my makeup feels like a dreaded chore, so I'll quickly whip out five cotton rounds and use trusted micellar water instead.
Key features and benefits of the Hada Labo micellar water:
- Key Ingredients include: Micellar Technology: Tiny micelles act like magnets to attract and remove makeup, dirt, and oil without harsh rubbing
- Hyaluronic Acid: A signature Hada Labo ingredient that deeply hydrates and helps maintain the skin’s natural moisture balance
- Japanese Botanical Extracts: Nourish and protect the skin, leaving it soft, smooth, and refreshed
- Brightens and revitalises dull skin
- Delivers intense hydration for more supple skin
For more exciting beauty newness, check out the below articles:
