New Fragrance

Shop the Latest Fragrance New Arrivals

Hunting for your next signature scent? We've just added new perfumes, colognes and home fragrance. Have a browse and find something new for yourself, or for someone you're shopping for.

Best New Fragrance for Her, for Him and for Home

Whether you love a fresh daytime scent or something warmer for evenings, start with the style you're drawn to. Explore women's perfume and fragrances or men's fragrance, and head to home fragrance, candles and diffusers to bring a new scent into your space.

How to Choose the Right New Fragrance

Fragrance is personal, so it helps to know which scent families you enjoy. Browse our fragrance families to explore notes like fresh, floral, woody and amber, and read the description to see the top, heart and base notes. Eau de parfum generally has a higher concentration of fragrance than eau de toilette, which can affect how long a scent lasts and how strong it feels.

Scent smells different on everyone's skin, so reviews from other shoppers can really help when you're choosing online. Buying for someone else? Our fragrance gift sets make it easy to give a complete present. When you find a scent you love, make a note of its family, because it makes your next favourite much easier to find.

The best way to try a new fragrance is slowly. Spray a little on your skin and wear it for a few hours, because the opening notes can smell quite different once the scent settles. Fresh and citrus scents tend to feel light and bright, florals are often soft and romantic, and woody or amber scents feel warm and rich. Lighter scents suit daytime and warmer weather, while deeper ones are popular for evenings. If you're not sure, a smaller size or a set is a good way to test a scent before you commit to a full bottle. Layering a scented body product with your fragrance is another way to help it last a little longer.

Explore More New Scents and Beauty Arrivals

After browsing our new fragrance, head to all new arrivals to see what's new in skincare, makeup and haircare, or explore our full fragrance range.

Frequently Asked Questions About New Fragrance