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4 People Try the Viral Peter Thomas Roth ‘Instant Eye Wrinkle Freeze' Cream

Amy Clark
by Amy Clark
Updated:
17 Jun 2025
Amy Clark is Adore Beauty's former Senior Editor and co-host of Skincare School the podcast (and self-appointed beauty road-tester!). Amy's worked as a journalist, beauty editor and podcaster for several years, previously writing and talking about all things beauty at Mamamia and You Beauty. When she's not writing honest, no BS product reviews and taking selfies 'for work', you'll find Amy eating halloumi in a hair towel turban and... taking more selfies.
Low on time? Check out our key takeaways below

Key Takeaways

  • Viral Product Review: I found that the Peter Thomas Roth Instant FirmX Eye cream gained immense popularity after a viral TikTok video showcased its effectiveness.
  • Temporary Effects: I learned that this product is designed for temporary results, tightening the skin around the eyes for a short duration rather than providing long-term benefits.
  • Application Instructions: I recommend following the detailed instructions closely, as proper application significantly influences the product's effectiveness.
  • Mixed User Experiences: I noted that while some users reported visible tightening effects, others experienced issues when applying makeup over the product.
  • Learning Curve: In my experience, there is a bit of a learning curve with this product, especially regarding application techniques to avoid flaking.
  • Occasional Use: I believe this cream is best for special occasions, as its temporary results can enhance appearance for events or important outings.
  • Alternative Options: I found that if instant results aren't what you're after, exploring other Peter Thomas Roth products could be more beneficial for long-term skincare needs.

Few things are more exciting in the beauty world than a cracking before and after photo.
Why? Because we're all inherently sceptical about the promises products make us (and rightly so).
If we're spending our hard-earned cash on a product, unedited before and after videos and images online are an easy way to determine if it'll be right for you.
So, when @Trinidad1967 posted a video about their experience using the Peter Thomas Roth Instant FirmX Eye product, it went absolutely bonkers.
By bonkers, we're talking out of this world viral.
@peterthomasrothofficial Thanks @trinidad1967 ! Your #viral Instant FIRMx® Eye results are 💯! Beautiful before & after ✨ #fyp ♬ original sound - Peter Thomas Roth
At the time of publishing, @Trinidad1967's original video has been viewed more than 41.7 million times.
In the video, Trini says that at age 54, she's "very self-conscious" about bags under her eyes.
She then demonstrates, in real-time, how she uses Peter Thomas Roth Instant FirmX Eye while getting ready for work to minimise their look.
No filter. No ring light. No fast-forward editing.
The Peter Thomas Roth Instant FirmX Eye before and after review made the eye product a cult favourite... but is it too good to be true?
We tried it to find out, keep scrolling for Peter Thomas Roth Instant FirmX Eye 30ml reviews from AB staffers.

What is Peter Thomas Roth Instant FirmX Eye?

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Before we get started, you should know:
The Peter Thomas Roth eye cream is not your average eye cream.
Rather than promising long term results, Peter Thomas Roth Instant Eye Firm is a temporary eye tightener.
After just five minutes, the unique product minimises the look of fine lines, wrinkles and crow's feet around the eyes.
How does the Peter Thomas Roth Instant FirmX Eye work?
This wash-off tightening product contains the following ingredients:
  • Firm-A-Tite™: Three skin-tightening silicates and seaweed extracts that provide an instant temporary tightening and firming effect.
  • Eyeliss™: A powerful peptide complex that help reduce the appearance of eye bags, puffiness and wrinkles over time.
  • Eye Regener®: Alfalfa extract and hydrolyzed lupine protein help to diminish the look of eye bags and firm the look of skin.
OK, and how long does Peter Thomas Roth Instant FirmX eye last?
From the moment you apply it, to the moment you wash it off.
Oh, and the Peter Thomas Roth Instant FirmX offering also includes Peter Thomas Roth Instant FirmX Temporary Face Tightener 100ml for a similar effect over the whole face.

How to Use the Peter Thomas Roth Instant FirmX Eye.

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You know how products say read the instructions before use?
To get the best Peter Thomas Roth Instant FirmX Eye results, you're going to want to follow the instructions step by step.
Thankfully, the packaging includes visual instructions. So thoughtful!
Here's a breakdown of how to apply Peter Thomas Roth Instant FirmX Eye:
  • First, cleanse the skin using a non-oily cleanser. Shake the Peter Thomas Roth Eye Cream Instant FirmX tube, and squeeze out a pea-size amount on the top of the hand.
  • Using your fingertips, pick up a tiny amount of the product and apply onto a completely dry eye area.
  • Using upward strokes, spread a thin layer of the gel onto the under-eye area, crow’s feet, lines between the brows, and beneath and above the brow bone, avoiding the eyelid. 
  • Sit back for 5 minutes while it dries, remaining expressionless and careful not to smile or squint. 
  • If you notice any white residue after 5 minutes, dampen your fingertip and remove the excess by gently patting the edges.
  • As for how to use Peter Thomas Roth Instant FirmX Eye under makeup - after the eyes are completely dry, feel free to gently apply concealer, eyeshadow or powder, but avoid water-based makeup for the longest possible effect.
Watch our YouTube video below to see AB staffers applying the Peter Thomas Roth Instant FirmX Eye.

Peter Thomas Roth Instant FirmX Eye Reviews.

That's all lovely, but does the Peter Thomas Roth Instant FirmX Eye really work?
We asked four AB staffers to road-test the Peter Thomas Roth eye cream to find out.
A few even took before and after results photos!
Don't have time to watch the Peter Thomas Roth Instant FirmX Eye reviews video above?
Here's the recap of their first impressions after using the product.
1. Kate, Senior Brand Marketing Manager - Hair, Makeup, Fragrance.
"I do feel there are some lines on the righthand side, compared to the side where I've applied the product. This would be something I'd invest in for events."
"Once I applied makeup over the top, my foundation and the eye cream didn't mix well, leaving my skin dry and flaky - maybe I need to apply less."
2. Gin, Recruitment Lead.
"There is nothing wrong with ageing and wrinkles, but when you want to look that little bit tighter, this [product] is incredible."
"It definitely made a difference. I could feel the skin was tighter on the side I applied the product, but it wasn't anything unpleasant. But if it gets these results, who cares?"
"The results under the eyes are amazing. It worked really well and lasted throughout the whole day."
"I will be using this for special occasions. You only need a little bit, and it doesn't take long. I definitely would purchase."
Here are Gin's close-up before and after photos.
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3. Gerard, Head of Brands & Campaign Marketing.
"You can certainly feel a difference, and I can see a difference when looking at myself. There's a definite tightness, and I think my eyes look better [when I'm wearing it]."
"It really did last the whole day. You feel a slight tightness where you applied it which I wanted to feel, so I knew it was holding firm."
"If you're self-conscious about the eye area, this would be great for you. Plus, it also says to use within 12 months of opening, so that tube might last you a full year."
4. Dan, Chief Marketing Officer.
"After I put this on, it felt like there was infrastructure on my face - like there's something holding up my brow."
"The lines on my forehead were kind of smoothed out. I also almost couldn't 'screw up' my eyes [on the side I applied the product]. There's about six more lines [on the other side]."
"The effects lasted 4-6 hours total, around 2 hours at full strength. There was a little flaking and peeling towards the end of the day, so I'd keep that in mind for timing."
"I could definitely see myself using this on those days when you're doing something exciting, or you want to look your best."

Final Verdict...

There is a bit of a learning curve with this product though, so keep these Peter Thomas Roth Instant FirmX Eye tips in mind:
  • Fanning your face after applying helps the product dry down faster.
  • Try not to crack a smile until the product is dry!
  • Start on a clean, dry face, and be mindful when layering products over the top - using a tapping motion instead of dragging or rubbing in.
  • Apply less than you think you'll need - think of it more like spot treating rather than applying liberally all over.
  • You can remove any white or flaky residue by dampening your finger and wiping off excess.
Finally, if you're thinking of buying this instead of any other targeted eye product, your money probably could be better spent.
But if you're using it for the purpose of getting an instant temporary smoothing effect?
Go forth, it's a winner!

Best Peter Thomas Roth Products.

If this product isn't up your alley, fear not.
There are plenty of other Peter Thomas Roth products to suit different skin types and concerns.
Some are pretty fun, too.
Here's our beauty editor-approved list of Peter Thomas Roth products to add to cart next.
Not a cream but not a gel, this 30% hyaluronic acid moisturiser is a best seller for dry or dehydrated skin-havers. The Water Drench formula is so good, the brand made a whole Water Drench range complete with cleansers, serums, eye cdreams and body products.
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Love a product that tingles? This exfoliating mask is it. With pumpkin enzymes, polishing crystals and AHAs, the exfoliating treatment will reveal a smoother, brighter, more even-looking complexion.
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All the Peter Thomas Roth eye patches are great, but these ones look super bougie. They'll leave your under-eye area looking plump and juicy, but c'mon, you'd buy them just for how good they look on!
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4. Peter Thomas Roth 24K Gold Mask.
PTR is known for their beaut range of masks, and this one’s a certified crowd pleaser. Made with 24K Gold, Colloidal Cold, Caffeine, Peridot, Hyaluronic Acid and Glycerin, this mask helps lift, firm, tighten and energise skin, improving the appearance of fine lines and wrinkles, and imparting a gorgeous golden glow.
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5. Peter Thomas Roth Cucumber Gel Mask.
This is the mask you'll be reaching for to soothe stressed out summer skin. The gentle gel mask contains Cucumber, Aloe Vera, Papaya, Chamomile, Pineapple, Sugar Maple, Sugarcane, Orange, Lemon and Bilberry, and will calm and soothe skin.
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6. Peter Thomas Roth Water Drench® Hyaluronic Cloud Hydrating Body Cream.
Last but not least, you'll want to add this hyaluronic acid body cream to cart. The lightweight hydrator will combat scaly limbs, without leaving skin greasy or slippery. A dream!
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