
What’s more exciting than knowing Christmas is less than three months away and that there’s a WHOLE LOTTA festive and holiday-themed beauty products and Christmas gift sets for us to add to cart very very soon?
At a close second, it’s finding out about all the exciting new beauty launches that have just dropped, and even more exciting - finding out that so many of them are under $50!
There's a whole bunch of exciting beauty products that have hit our digital and physical store shelves for you to discover and below we’ve rounded up just nine beauty products under $50 to have on your radar stat.
1. Maybelline Colossal Bubble Washable Mascara, $27.99

The Maybelline Colossal Bubble Mascara is the kind of viral beauty drop that practically begs for a “cart now” click.
Its whimsical wand releases tiny bubbles as you apply, creating a light, airy film that envelops each lash for dramatic length and volume without the heavy crunch.
Why you need it: the bubble effect of the Colossal Mascara by Maybelline helps separate lashes, reduce clumps, and build measurable volume with each coat. The washable formula keeps things low-stress—no stubborn removal dance at night. The brush is cleverly designed to catch even the corner lashes, giving you full coverage.
In short: if you love mascara with drama but hate the hassle, the Maybelline Colossal Mascara is your new go-to wand.
2. Viviology AHA / BHA Facial Cleanser, $48

Say hello to Viviology AHA / BHA Facial Cleanser, a skin-brightening gel formula that deeply cleanses while gently resurfacing.
Infused with lactic, mandelic, and salicylic acids, it clears away dirt and congestion, smooths texture, and refines pores.
Key ingredients include aloe vera, glycerin, and panthenol to hydrate and comfort rather than strip, making it ideal for those who want exfoliation without irritation.
It’s also soap-free, vegan and cruelty-free formula.
Why you need it: Under $50, this cleanser punches above its price point — perfect for anyone chasing that glow without the sting.
3. Standard Procedure x Messina Tropical Vanilla SPF 50+ Sunscreen, $30

A cool SPF brand partners with the most iconic ice cream brand? Say less.
Meet the Standard Procedure sunscreen collab you didn’t know you needed: the SPF 50 Tropical Vanilla.
This lightweight, scented formula blends sheer protection with a summery twist - no ghost cast, just smooth, radiant skin.
Why you need it: It’s packed with broad-spectrum filters to shield you from UVA/UVB. This isn’t just any sunscreen—it’s sunscreen done deliciously.
4. Medicube PDRN Pink Exosome Shot Serum 2000, $48

Think of this as liquid microneedling in a bottle — Medicube’s PDRN Pink Exosome Shot unleashes its signature spicule delivery system, salmon-derived PDRN, collagen, and exosomes to boost regeneration, brighten, and firm your skin.
Why you need it: The gentle tingling upon application is a sign it’s working to unclog pores and enhance absorption. With layers of hyaluronic acid and niacinamide, it hydrates deeply without heavy residue.
5. ELEVEN Australia Miracle Treatment 175ml - Value Size, $31.95

The iconic Eleven haircare miracle treatment we all know and love now comes in a *bigger* value size for a limited time only - so we’d add this to add cart quickly.
Eleven haircare’s Miracle Hair Treatment is that “can’t believe it costs under $50” hero we all needed. This leave-in magic cream delivers 11 benefits in one pump—from frizz control, split-end prevention, and detangling to UV/color protection, softness, and hydration.
Ideal for anyone juggling dry, heat-stressed, or colour-treated hair, this hair treatment works across textures—just apply to damp lengths and let it do the work. Its lightweight formula won’t weigh hair down, and it layers beautifully under styling.
Why you need it: As we roll into the warmer months, the elements (sun, surf) are going to take a toll on our strands, so we want to make sure you're ready and equipped and this is the perfect product to help you do it.
6. Bondi Boost Heavenly Hydration Travel Set, $40

Meet the Bondi Boost Heavenly Hydration Travel Set - your new go-to combo for on-the-go hair care that doesn’t skimp on performance.
This mini hair treatment trio delivers deep moisture and shine, making it a perfect travel companion or starter kit.
The set includes a hydrating shampoo, conditioner, and leave-in formula, all crafted to nourish dry strands and enhance hair health.
Why it’s good: While it’s not specifically marketed as a hair loss treatment, it’s ideal for anyone seeking to maintain strength and vitality in between treatments. What makes it stand out among hair products? Lightweight formulas that hydrate without buildup, an easy-to-pack size, and a balance of cleansing, conditioning, and leave-in action in one cute kit.
Why you need it: If you want sleek, soft locks on the move, this set offers major hydration in a travel-friendly bundle.
7. The Ordinary Sulfur 10% Powder-to-Cream Concentrate, $16.50

Meet The Ordinary Sulfur 10% Powder-to-Cream Concentrate, a clever spot treatment that feels like a mini science experiment.
It comes out as a fine powder, but with a little pressure it transforms into a creamy treatment that targets breakouts. Kind of genius if you ask us!
Why you need it: it’s formulated with 10% colloidal sulfur to reduce redness, control shine, and inflammation, while niacinamide and L-carnitine help balance oil and calm skin.
If you’re in The Ordinary Australia market looking for an affordable, innovative treatment to keep in your skincare arsenal, this one’s a smart bet.
8. MCo Beauty Strawberry Primer, $24

MCoBeauty Strawberry Primer is a juicy little gem that gives your makeup a fresh, dewy boost and a hint of fruit-forward charm.
Why you need it: Infused with strawberry extract, this primer hydrates, smooths texture, and creates a soft-focus base for foundation (or skips straight to skin-glow mode on light days).
Why it’s good? The lightweight, silicone-free formula plays nice with all skin types and has a silky texture that blurs pores—especially dry, combo, or dull skin, while the antioxidant-rich berries help calm and protect.
9. Moroccanoil Curl Defining Cream, $25

If you’re on the hunt for the best hair products for curly hair, meet your new go-to: Moroccanoil Curl Defining Cream.
Why you need it: This lightweight styling cream grips and defines your curls without crunch, giving bounce and frizz control in one swipe:

Curly hair types especially those with medium to coarse texture will love how it enhances shape while retaining softness.
In the realm of curly hair products, its key pulls are moisture infusion (thanks to argan oil), humidity resistance, and curl definition that lasts. Use on damp hair, scrunch, and let your curls thrive.
Keen to for more under $50 products to shop? Check these out next: