These Were The Best Selling Beauty Products On Adore Beauty In 2024
I'm Jess and I work for Adore Beauty's Customer Experience team and have also studied Beauty Therapy. I spend my days talking about all things beauty and recommending products to our amazing customers. Some of the products you’ll see me frequently reaching for are my Alpha-H Midnight Reboot Serum, Virtue Healing Oil, and Laneige Lip Sleeping Mask (of course!)
It’s that time of year beauty lovers!
We’ve crunched the numbers and it’s time to reveal the best selling beauty products 2024 on Adore Beauty.
From an affordable hyaluronic acid to one of THE MOST viral and universally flattering lip products ever made, let’s dive into the top 14 products across skincare, haircare and makeup below.
This is your 2024 best selling beauty products wrapped...
Have you added any of these to cart yet?
1. SkinCeuticals C E Ferulic Serum.
It’s no surprise that SkinCeuticals C E Ferulic Serum has landed at the top of this list.
This cult favorite is packed with a potent combination of Vitamin C, E, and ferulic acid to deliver serious anti-ageing benefits.
It brightens, stimulates collagen, and defends against environmental damage—essentially, all your skincare goals packed into one bottle.
One AB customer's SkinCeuticals C E Ferulic Serum review says:
"I have been using this amazing product for the last 3 years and my skin has never looked so much better since. Quite expensive but worth it as a bottle last me around 10 months. Have been recommending it to all my friends and family." - Zara.
2. K18 Leave-In Molecular Repair Mask.
If you’re looking for a hair reset, the K18 Leave-In Molecular Repair Mask is not to be overlooked.
This treatment works in just 4 minutes to reverse damage for healthier, stronger and more resilient hair.
With its advanced molecular technology, this mask penetrates deep into the hair shaft, reconnecting broken keratin chains and strengthening strands over time.
A well-deserved contender on this list.
One AB customer's K18 Leave-In Molecular Repair Mask review says:
"Started using this when I was blonde and continue to use now that I am brunette. I had extremely frail hair due to the bleach but since beginning using this product it has improved my hair significantly. After consistently using this product for two years now, I would never go without it - my hair is so much healthier. 100% worth the price." - Isabella.
3. Ultra Violette Supreme Screen Hydrating Facial SKINSCREEN SPF50+.
If you’re looking for protection without compromising on hydration, the Ultra Violette Supreme Screen Hydrating Facial SKINSCREEN SPF50+ is for you.
A tried and true favourite, this sunscreen provides broad-spectrum SPF50+ defense while nourishing the skin with its hydrating formula.
Perfect for daily wear, it absorbs seamlessly, leaving a luminous finish and protecting against both UVA and UVB rays.
4. Kérastase Elixir Ultime Hair Oil.
Undoubtedly, everyone's favourite hair oil, Kérastase Elixir Ultime Original Hair Oil, continues to reign supreme in the world of hair care.
This iconic elixir combines a blend of natural and luxurious oils to strengthen, add shine and reduce frizz.
It’s lightweight, suitable for all hair types, and smells absolutely heavenly—no wonder it’s a must-have for so many.
One AB customer's Kérastase Elixir Ultime Hair Oil review says:
"Adds intense shine and softness without weighing hair down. It's pricey but a must for silky manageable hair." - Vienna.
5. The Ordinary Supersize Hyaluronic Acid 2% + B5.
Undeniably, The Ordinary’s most-loved hydrating serum is a constant in skincare routines all around.
Formulated with 5 types of Hyaluronic Acid, Pro Vitamin B5 and more recently, Ceramides, this product instantly hydrates and plumps the skin for a softer, smoother complexion.
So it's no suprise that you guys are up-sizing and stocking up on the 60ml supersized verison - because why wouldn't you?! Well done yo savvy shoppers you!
One AB customer's The Ordinary Supersize Hyaluronic Acid 2% + B5 review says:
"Great value and great products. Really appreciate the larger size, and the serum really makes a difference with my skin. I really feel like I'm getting a lot of mileage out of the bottle, espcially because you don't need to apply a lot."
6. Skinstitut Gentle Cleanser.
For a cleanse that’s as gentle as it is effective, Skinstitut Gentle Cleanser is a go-to.
A classic for a reason, it effortlessly removes impurities while leaving skin balanced and refreshed, without ever stripping it dry.
Truly a cleanser you can always count on!
One AB customer's Skinstitut Gentle Cleanser review says:
"I suffer from cystic acne. I first tried this product in 2020. I have purchased this ever since. I have tried other ones in between but for the price, the job it does and how gentle it is, I always have a bottle jn my cupboard. I recommend this to friends and family. My super sensitive and acne prone skin makes me very particular but this one is so reliable."
7. Skinstitut Glycolic Scrub 14%.
Let’s talk exfoliation, shall we?
Skinstitut Glycolic Scrub 14% is like a reset button for your skin.
It gently sloughs off dead skin cells, revealing a smoother, brighter complexion while improving texture.
Packed with Glycolic Acid, Jojoba beads, and Tea Tree oil, this scrub works a myriad of wonders on both the face and body - a true multitasker through and through.
One AB customer's Skinstitut Glycolic Scrub 14% review says:
"I must have bought this scrub a million times by now. Excellent for KP on upper arms, but gentle enough to use on the face. I leave it on for a few minutes in the shower for an extra exfoliating boost." - Kath.
Listen to Skin Therapist Tegan Mac and Senior Beauty Editor Sadaf Razi share their greatest beauty lessons of 2024 in the Beauty IQ Expert Podcast episode below:
8. Skinceuticals Triple Lipid Restore 2:4:2.
Lipids, ceramides, fatty acids... everything we crave in a moisturiser, and Skinceuticals Triple Lipid Restore 2:4:2 truly delivers.
This treatment is ideal for all skin types concerned with ageing, hydration, barrier impairment or anyone simply just wanting to give the skin a much-needed boost.
It provides the perfect balance of nourishment and hydration for a healthier, more radiant complexion.
One AB customer's Skinceuticals Triple Lipid Restore 2:4:2 review says:
"This moisturizer legitimately made me look ten years younger. Gave me the youthful bouncy and glowy skin. I use this twice a day with their Ferulic." - Anna.
9. Aspect Phytostat 9.
What: Aspect Phytostat 9
For an intensely nourishing experience your skin will thank you for, Aspect Phytostat 9 is the answer.
It’s a game-changer if your skin is in desperate need of hydration – hence its popularity!
Specifically formulated for dry, dehydrated, and ageing skin, this clever moisturiser uses advanced technology to adapt to your skin’s unique needs.
Pretty impressive, right?
One AB customer's Aspect Phytostat 9 review says:
"I ordered this moisturiser after hearing about it off the beauty IQ podcast and I absolutely love it! I legit used it twice and was hungover and got a compliment on my skin.. if that's not a *add to cart immediately than I don't know what is. Perfect for summer too as it's not heavy on the skin." - Lauren.
10. SkinCeuticals Hyaluronic Acid Intensifier.
If a hydrating serum with a high concentration of hyaluronic acid is what you seek, then SkinCeuticals Hyaluronic Acid Intensifier shalt deliver in spades!
This powerhouse serum is designed to amplify your skin's hydration levels, improving texture and restoring that youthful plumpness.
The result? A smoother, more radiant complexion that feels as good as it looks.
One AB customer's SkinCeuticals Hyaluronic Acid Intensifier review says:
"My skin has never been so plump and hydrated after using this product for 2 weeks , balances out my skin pH levels perfect. This would have to be one of my favourite hyaluronic acid serums." - Teagz.
11. Medik8 Crystal Retinal 6.
What: Medik8 Crystal Retinal 6
For a transformative treatment that resurfaces, boosts collagen, and diminishes fine lines and wrinkles, look no further than Medik8 Crystal Retinal.
Working 11x faster than retinol, this advanced formula delivers powerful results, leaving your skin feeling smooth, radiant, and plump.
Your beauty sleep just got a serious upgrade!
One AB customer's Medik8 Crystal Retinal 6 review says:
"I have recently moved up to the retinal 6 after using the retinal 3 for a while as I just wanted that extra bit of help. I have never had so many compliments on my skin as I have since I started using Medik8 products. It's not cheap, but it's definitely worth it."
12. Eco Tan Glory Oil.
What: Eco Tan Glory Oil 30ml
For a luxurious, all-natural glow, Eco Tan Glory Oil is a cult favorite that delivers every time.
Loved and adored for its hydrating and repairing benefits, this certified organic oil not only nourishes the skin but helps to reduce the appearance of scars and fine lines.
Once you feel its magic, you’ll see why it’s become a skincare essential for so many.
One AB customer's Eco Tan Glory Oil review says:
"I've been using glory oil for years, it is my go to product! Amazing for dry sensitive skin. Leaves my skin hydrated and glowing!" - Brooke.
13. Clinique Almost Lipstick - Black Honey.
The viral Clinique Almost Lipstick in Black Honey was always destined to make its way onto this list.
Blurring the lines between a lipstick and a lip gloss, you’ll get the best of both worlds with this true Clinique classic.
With a smooth, balmy texture and a translucent pigment, this will deliver a sheer wash of colour that is truly unique to you.
One AB customer's Clinique Almost Lipstick - Black Honey review says:
"This is absolutely the best colour and formula. So impressed with the hype. I'm quite pale so it's a little bit sheer, but the colour build up is great." - Katie.
We can't wait to see what you'll be loving in 2025!
See what else topped our best-sellers lists in the categories below:
