Beauty of Joseon Review: Here’s the 411 on This Affordable Viral K-Beauty Brand
Chloe is a Digital Creator, Beauty Writer, Lash Technician, and Content Coordinator at Adore Beauty. She spends most of her time crafting scroll-stopping content, but outside of work, you'll find her building on her Glasshouse collection, hanging out with her fur babies and probably cleaning. Her all-time favourite products include the Alpha-H Liquid Gold and Kérastase Elixir Ultime Original Hair Oil.
Calling all K-Beauty fans…
I have an exciting announcement: Beauty of Joseon is available at Adore Beauty!
Known for its luxurious 'Dynasty Cream', not only is the whole line super chic and would elevate the look of any skincare drawer, a lot of the products in the range also come at a price tag that won’t break the bank.
Whether calming my skin in summer or the brutal Melbourne winter, my skin could always do with some TLC (my pockets could also use the savings these days), so when our Senior Beauty Editor Sadaf asked me if I was keen to road-test this K-Beauty range, my immediate response was, "heck yes."
The beautiful packaging was obviously too gorg not to post on the 'gram, but the excitement for my road-test was something I didn’t anticipate.
If you're keen to find our more about this K-Beauty TikTok skincare sensation, (or you want really hydrated and calm skin), keep scrolling for the full run down as well as my Beauty of Joseon review with before and after pics.
What is Beauty of Joseon?
Beauty of Joseon is a Korean skincare brand that utilises herbal ingredients that have been used since the Joseon Dynasty.
They formulate all of their products with the intention of ‘giving a present’, combining ingredients that have been consumed as medicinal herbs for years with modern actives to help achieve a particular goal.
Conveniently included in each product’s name, their goal-centred skincare makes it easy to navigate if you know your own specific skin goals.
For example, if it's glow you’re after, opt for the Beauty of Joseon Glow Serum.
From the packaging to the formulas themselves everything gives incredibly calm vibes and their products are made to really nourish and work with your skin - instead of trying to shapeshift it, y’know?
Plus, all Beauty of Joseon products are cruelty-free and not made with artificial fragrances.
Hell yeah!
Now let’s take a closer look.
1. BEAUTY OF JOSEON Ginseng Essence Water.
Beauty of Joseon Ginseng Essence Water provides immediate hydration to the skin making it soft, supple and ready for your next skincare steps.
Fast facts:
- Lightweight, watery texture.
- Soothes redness and irritation.
- Reduces the early signs of ageing.
- Aids in hydrating dull, dry or dehydrated skin.
- Reduces the appearance of fine lines and wrinkles.
My Beauty of Joseon Ginseng Essence Water review:
I love a good watery hydrator in the toner/essence step of a skincare routine.
I think of it as dampening the sponge that is my skin, so my serums can soak in.
You can use the Beauty of Joseon Ginseng Essence Water both morning and night by simply pressing it into clean skin.
From there, you follow with your usual serums and moisturisers.
Using the Ginseng Essence Water on the neck is really nice too, it doesn’t leave the skin sticky and is a great hydrator for my often neglected neck area.
The Beauty of Joseon Ginseng Essence Water is also scentless and gentle enough that anyone and everyone can use it!
2. BEAUTY OF JOSEON Glow Serum.
Beauty of Joseon Glow Serum is a soothing, nourishing facial serum that works to even the appearance of skin tone and texture.
Fast facts:
- Suitable for sensitive skin.
- Reduces the appearance of redness.
- Nourishes dull, dry or dehydrated skin.
- Brightens the appearance of dark spots.
- Aids in reducing breakouts and blackheads.
- Evens out the appearance of skin tone and texture.
My Beauty of Joseon Glow Serum review:
The great thing about Beauty of Joseon products is that it's so damn easy to use.
For the Beauty of Joseon Glow Serum, simply pop a few drops onto your fingertips and distribute it evenly all over your clean skin, and follow up with the Beauty of Joseon Dynasty cream or your favourite moisturiser.
I loved how lightweight the Glow Serum is and how easily it glided across my face.
My skin soaked this stuff right up! It left it looking so juicy and plump.
I especially love using it during the day for its ability to make my skin look so bouncy.
I also noticed that my base makeup is that much more elevated when I use the Beauty of Joseon Glow Serum as part of my skin prep.
It’s formulated with niacinamide which evens out skin tone and ensures that skin is as dewy as ever.
Plus, it can be used by all skin types - dry, oily or sensitive!
3. BEAUTY OF JOSEON Calming Serum.
Beauty of Joseon Calming Serum is an ultra-soothing serum that helps to reduce the appearance of redness and is great for sensitive skin havers.
Fast facts:
- This Beauty of Joseon serum reduces oiliness and shine.
- Suitable for reducing blemishes.
- Calms and soothes sensitive skin.
- Aids in healing compromised skin.
- Reduces sensitivity and the appearance of redness.
My Beauty of Joseon Calming Serum review:
To use the Calming Serum, simply apply a few drops of it to clean, cleansed skin in the morning or at night.
Pop on your moisturiser afterwards. You can use or layer this product with literally any other serum you own.
As I’d expect from a calming serum, it's very nourishing and will come in handy for the upcoming cooler months.
I’m personally not in need of anything in the anti-redness department which is why I have my trusty acne-prone, sensitive-skinned boyfriend who loved this one.
It truly lives up to its calming name, no fluff, it just does the job and does it well.
For those looking for a hydrating, anti-redness serum, opt for this one. It’s serious bang for your buck.
4. BEAUTY OF JOSEON Revive Serum.
Beauty of Joseon Revive Serum is an anti-aging facial serum that works to reduce the appearance of fine lines and wrinkles.
Fast facts:
- Boosts cell renewal.
- Aids in repairing skin.
- Deeply nourishes dry skin.
- Hydrates dull, dehydrated skin.
- Aids in reducing the first signs of ageing.
- Reduces the appearance of fine lines and wrinkles.
My Beauty of Joseon Revive Serum review:
First thing first: the Revive Serum provides immense hydration thanks to super hydrating ingredient, snail mucin, which leaves the skin ever so juicy.
It’s lightweight on the skin while still being super nourishing.
It felt divine layered on top of my exfoliating acids and as we venture into winter, the Revive Serum will be a saviour especially for those with dry skin.
I’d recommend the Revive Serum to any and all skin types, especially mature and/or sensitive skin types as it helps to strengthen the skin’s barrier.
5. BEAUTY OF JOSEON Glow Deep Serum.
Beauty of Joseon Glow Deep is a facial serum that works to brighten skin tone and texture by reducing the appearance of dark spots.
Fast facts:
- Soothes sensitive skin.
- Brightens dull, tired skin.
- Reduces the appearance of redness.
- Brightens the appearance of skin tone and texture.
- Reduces blemishes and the recurrence of breakouts.
- Reduces the appearance of dark spots caused by pigmentation.
My Beauty of Joseon Glow Deep Serum review:
Alpha-Abrutin (contained in the Glow Deep serum) is notorious for making skin shine, but I’ve never actually used this active ingredient before and, spoiler alert, it did not disappoint.
The formula itself was very soothing and still quite hydrating. There’s no tingles, just luscious hydration while brightening the skin.
It worked well on my partner, who didn’t complain about any stinging and as someone who has acne scarring, he noticed some radiance there too.
If you want a serum to support your pigmentation, scarring or dark spots routine, I would reach for the Beauty of Joseon Glow Deep Serum.
6. BEAUTY OF JOSEON Dynasty Cream.
Beauty of Joseon Dynasty Cream is a nourishing facial moisturiser that aids in reducing early signs of ageing.
Fast facts:
- Reduces the signs of ageing.
- Hydrates and nourishes the skin.
- Brightens a dull-looking complexion.
- Contains naturally-derived ingredients.
- Suitable for dull, dry and dehydrated skin.
- Promotes a more even-looking complexion.
- Reduces the appearance of fine lines and wrinkles.
My Beauty of Joseon Dynasty Cream review:
The Beauty of Joseon Dynasty Cream is exactly what I look for in a moisturiser: something simple, hydrating and for less than $40, obviously great value.
I applied a grape-sized amount both morning and night (following my serums) and massaged it into my skin.
It's formulated with nourishing ingredients like rice bran water, ginseng root water and squalene which complement my skincare routine that's full of exfoliating acids.
It works with my partner’s super-sensitive skin which means it can basically be used by everyone.
All in all, the Beauty of Joseon Dynasty Cream is a basic, lightweight moisturiser in the best way and definitely something I’d repurchase.
Final Verdict…
The whole Beauty of Joseon brand really resonates with the type of person I aim to be, as dramatic as that sounds, it's calm, cool and very gentle.
For $33 buckaroos a serum, you’re getting a high-quality product that will actually take care of your skin, sprinkled in with some barrier-strengthening.
Now I understand why my sister-in-law, who is very particular with her skincare, raves about Beauty of Joseon.
The Beauty of Joseon Glow Serum and Beauty of Joseon Glow Deep Serum were stand-out products for the glow they gave. I also can't wait to try the viral Beauty of Joseon eye cream (an anti-ageing eye serum that's powered by ginseng and retinal)
And the Beauty of Joseon Calming Serum is a fantastic, budget-friendly alternative for some exxy calming/anti-redness serums out there.
Great value, quality products, a must-have for winter. You should just add these to your cart now.
Watch Chloe take us through top Beauty of Joseon products in the YouTube video below:
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