Our February Four Day Sale Is Here! Here’s All The Things We're Adding to Cart ASAP
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Have you been eyeing off that Dermalogica best-selling product or debating whether to finally add the Anastasia Beverly Hills brow gel to your routine and thought, I might just wait until it’s on sale?
HELLO it’s that time.
If you've ever typed "Estée Lauder Double Wear on sale" into Google, this is your lucky day. It’s now 20% off!
Never tried this holy grail foundation loved by makeup artists and well everyone at ABHQ including me? Here's your chance.
It is truly one of the best long-lasting foundations of all time.
Sorry, back to the sale…
From Monday, February 17th to Thursday, February 20th 2025, Adore Beauty’s February Four-Day Sale is bringing you up to 20% off iconic brands like AB LAB, Estée Lauder, Dermalogica, Ultra Violette, Olaplex, Laneige, and so much more.
A word of advice? Move fast. These deals won’t stick around, and you only have four days to stock up.
Not sure where to start?
I’ve rounded up some of my must-haves (plus a few insider top picks from the Adore Beauty team—because we all know their recs never miss).
Keep scrolling for what’s landing in my cart… (and what should land in yours too).
Dermalogica Daily Microfoliant.
Was: $97.10.
Now: $82.54.
- An award-winning rice-based enzyme powder that microfoliates dulling debris and instantly leaves skin noticeably smoother and brighter.
- Is gentle enough for daily use.
- Has over 500 five-star reviews.
Why I'm adding it to cart:
A few years ago, I gifted this rice-based exfoliant to my mum, and the results were almost instant.
After just one use in her evening skincare routine, her complexion looked noticeably brighter.
I remember touching her face and being shocked at how soft and smooth it felt. There’s a reason this product has earned cult status—it genuinely delivers.
Now, I think it’s time I finally get one for myself.
Dermalogica Daily Microfoliant customer review:
"I've used this product for more than 10 years, it is my favourite skincare product of all time. It really helps to keep skin brighter and clearer, i enjoy the texture and the bubbly lather, and love that it is gentle enough to use every day." - Dino.
AB LAB by Adore Beauty Dewy-C SPF50+ Facial Sun Milk.
Was: $44.
Now: $26.40.
- Delivers broad-spectrum UVA & UVB protection.
- Gives an instant boost of glossy luminosity.
- Is an Australian-made sunscreen.
- Is also a cruelty-free and vegan sunscreen.
Why I'm adding it to cart:
Repurchasing my go-to SPF—the one I swear by—at 40% off? An absolute no-brainer.
If you still haven’t tried this dewy, hydrating sunscreen, you’re seriously missing out. It’s the perfect base under makeup, delivering a radiant glow without feeling heavy or greasy. Plus, it blends seamlessly on all skin tones.
Alfaparf Milano Semi di Lino Sublime Cristalli Liquidi Oil.
Was: $58.50.
Now: $46.80.
- An illuminating hair oil that protects and enhances hair vibrancy, shine, and softness.
- Is a cruelty-free and vegan hair oil.
- This bougie Italian hair oil is infused with nourishing ingredients like vitamin E, sunflower seed oil, and flaxseed oil.
- Doesn't contain sulphates.
- Helps to smooth frizz and is ideal for coarser, curly, brittle hair.
Why I'm adding it to cart:
Even though I’ve raved about three of my top hair oils in this Beauty IQ article (and let’s be honest, I never stop talking about Kérastase elixir ultime), this one was recently brought to my attention thanks to my Beauty IQ Expert co-host Tegan Mac.
When Tegan recommended it, I was intrigued—but after catching a whiff of her gorgeous strands (that sounds creepy, but I assure you she offered), and confirming it smells divine, I was completely sold.
As someone with thick, coarse hair, I’m on a mission to try every hair oil that promises nourishment and shine. And now that this one is just $46.80, it’s the perfect time to put it to the test.
Alfaparf Milano Semi di Lino Sublime Cristalli Liquidi Oil customer review:
"This is light and smooth and does not leave a residue. It is hydrating and leaves my hair looking healthy and shiny. I like to apply it when my hair is slightly damp for the best results." - Jessie.
Anastasia Beverly Hills Brow Freeze Gel.
Was: $46.
Now: $36.80.
- A wax-gel hybrid for ultimate lift and hold.
- Combines the finish of best-selling Brow Freeze with the convenience of a gel, allowing you to set, shape, and sculpt brows at home or on the go.
- Made with a clear formula that doesn't flake or feel crunchy.
- Is cruelty-free and vegan.
- Also available in a mini brow gel; perfect for travel or the handbag!
Why I'm adding it to cart:
If you love the look of laminated brows that stay put all day (yes, really—all day) without a hint of stickiness, then trust me when I say: run, don’t walk, and add at least three of these to your cart right now.
This is, without question, my holy grail brow gel.
I use it religiously—brushing the gel through, fluffing up my brows, then pressing them down with my fingers for that sculpted, feathered look.
And honestly? No other brow gel gives me the same level of hold, lift, and that laminated finish that lasts from AM to PM.
Anastasia Beverly Hills Brow Freeze Gel customer review.
"I love this brow gel it keeps my course long brow hairs in place all day without a crunchy feel or white spots developing throughout the day like other brow gel brands." - Mel.
Want more budget to bougie buys? Listen to the Beauty IQ Uncensored Reunion Special episode below:
BIODANCE Bio-Collagen Real Deep Mask 4PK.
Was: $37.50.
Now: $30.
- A TikTok viral sheet mask that helps plump and promote glow.
- Best-selling Korean sheet mask.
- This hydrogel sheet mas can be worn for a few hours or overnight.
- Soft, jelly like texture that feels cooling on the skin.
- Suitable for all skin types.
Why I'm adding it to cart:
After trying these viral K-Beauty masks for this Beauty IQ article, I was instantly obsessed.The next morning, my skin was glowing—plump, dewy, and ridiculously fresh.
They’re the perfect travel companion when you don’t want to risk packing your entire (and expensive) skincare routine, or the perfect solution for those days when you need your complexion to look its absolute best (think: I have a wedding or special occasion on this evening).
Just pop one on in the morning, and by evening, you’ll have stunningly dewy skin—no highlighter required.
One of the best Korean skincare products I've ever tried.
BIODANCE Bio-Collagen Real Deep Mask customer review:
"Delivered excellent results. My skin looked like glass and felt very hydrated and firm." - Jade.
Ok, but what is the rest of our team buying?
Here are some more excellent Adore Beauty sale top picks from our expert team...
Bobbi Brown Vitamin Enriched Face Base (and more...)
What:
Why AB Staffer Emma is adding all of these to cart:
"One of the first things I will be adding to cart in this sale is the NEW Benefit Badgal Bounce mascara—it's a new hybrid brush that has a comb on one side and flexi bristles on the other side so it adds volume and lifts and separates.
I'm also keen to try the new Who Is Elijah Chemical Addition—I haven't tried this one yet, but it has notes of citrus, blackcurrant, white florals and pink musk, so it sounds amazing.
And to finish off I'd have to add a restock of Bobbi Brown Vitamin Enriched Face Base which is a great multipurpose moisturiser and primer in one."
M.A.C COSMETICS Studio Radiance Serum Powered Foundation.
Was: $76.
Now: $60.80.
- A radiant, skincare-infused foundation with buildable medium coverage.
- Has a hydrating, serum-infused formula with an 80% serum base.
- Pearlescent particles create a natural glow.
- Contains hyaluronic acid, vitamin E, and natural oils.
- Skin looks plumper, smoother and more radiant.
- Helps support more hydrated, healthier skin over time.
- Available in 56 shades.
- Recyclable glass bottle with locking pump.
Why AB Staffer Alexina is adding it to cart:
"I love love love this foundation! It's got just the right amount of glow and the formula sits on skin like a dream, and best of all it looks good even at the end of a long day."
M.A.C COSMETICS Studio Radiance Serum Powered Foundation customer review:
"This foundation gives me the most natural, luminous finish. It feels weightless on my skin and blends seamlessly worth every penny for flawless skin." - Yazmine.
Giorgio Armani Luminous Silk Foundation.
Was: $120.
Now: $96.
- A cult, makeup artist-fave weightless foundation with a luminous finish.
- Created by makeup artist Pat McGrath.
- Offers light to medium coverage.
- Micro-fil technology ensures a seamless finish.
Why AB Staffer Alannah is adding it to cart:
"I have been dying to try the Giorgio Armani Luminous Silk Foundation as it's such a cult favourite among makeup lovers. I have recently just been shade matched and am definitely adding it to cart during this sale!" - Alannah.
Giorgio Armani Luminous Silk Foundation customer review (this is just one of 400!):
"I have tried so many foundations I've lost count but still overall this is my all time favourite foundation ever. The way it makes my skin look is unmatched!" - Cody.
Want more new beauty to discover? Check these out next:
