
Calling all Swifties.
The countdown to Taylor Swift’s Eras Tour is on – and while you’ve undoubtedly got your cowboy boots and sequins at the ready, have you considered the final (and arguably, the most important) accessory?
Yup, we’re talking about a bold red lip.
Swift’s signature look, the statement shade has followed her throughout various ‘eras’ (pardon the pun) of her life for over a decade.
Naturally, her lipstick of choice has evolved since its debut.
But few factors remain unchanged: blue undertone, matte finish, long-wearing and–as we’ve recently witnessed during an on-field smooch with Travis Kelce at the AFC Championship–kiss-proof.
Seriously, we challenge you to find a single photo of Swift with a smudged lip.
Hence the question on everybody’s lips: what on earth is she using to maintain such a perfect pout?
Well, wonder no more – we’ve done some serious sleuthing and discovered a handful of the pop star-approved shades worth adding to cart.
1. Giorgio Armani Lip Power Matte.

Shade: 400 Four Hundred.
Fast facts:
Intense matte colour payoff for a bold look.
Features a precision applicator for easy application.
A close colour match to Taylor Swift’s lipstick in shade 402.
Long-lasting formula ensures extended wear without frequent touch-ups.
Lightweight texture glides smoothly onto the lips for comfortable application.
Enriched with hydrating ingredients to prevent dryness and keep lips moisturised.
Here’s a review from the Adore Beauty website:
“Long wearing, beautiful and matte looks amazing on the lips no need to re-apply.” - Janna.
2. M.A.C Cosmetics Matte Lipstick.

Shade: Russian Red.
Fast facts:
Iconic matte finish for a classic and sophisticated look.
Versatile shade suitable for various skin tones and occasions.
Infused with moisturising ingredients to keep lips soft and supple.
Highly pigmented formula delivers intense colour in a single swipe.
Long-wearing and non-drying, providing comfortable wear throughout the day.
Here are some customer reviews from the Adore Beauty website:
“This collection is iconic and the hype lives up. I have a few of these and they never disappoint. They’re long lasting throughout the day and I rarely feel the need to re-apply” - G.L.
“I honestly love M.A.C lipsticks! Especially the red colours as they always feel and look good on my lips. Added bonus for their nice smells.” - Cheleah.
3. M.A.C Cosmetics Locked Kiss Ink.

Shade: Ruby True.
Fast facts:
Innovative liquid lipstick formula with a satin finish.
Long-lasting and transfer-resistant for all-day wear.
Precise applicator tip allows for easy and controlled application.
High-impact colour with a semi-matte finish for a bold statement.
Lightweight and comfortable to wear, feels virtually weightless on the lips.
We’ve previously reviewed the M.A.C Cosmetics Locked Kiss Ink in a Beauty IQ. Here’s a quick preview:
“It’s honestly one of the best long-wearing lipsticks I’ve ever tried.” - Sadaf, Senior Beauty Editor.
“It ticks all the boxes you’d want a liquid lipstick to: It’s highly pigmented, long-wearing, transfer-proof and melts into the lips without drying them out.” - Jas, Beauty Editor.
4. Huda Beauty Liquid Matte Ultra-Comfort Transfer-Proof Lipstick.

Shade: Miss America.
Fast facts:
Velvety matte finish for a sophisticated and polished look.
Intensely pigmented colour delivers full coverage in one swipe.
Formulated with comfort-enhancing ingredients to prevent dryness.
Lightweight texture feels soft and smooth on the lips for all-day comfort.
Transfer-proof formula ensures long-lasting wear without smudging or fading.
Here’s a review from the Adore Beauty website:
“I don’t usually like liquid lipstick but this one doesn’t sit in the lines of my lips and actually sits beautifully without being sticky or tacky.
It stays such a long time and it is kiss proof and mostly food proof.
Definitely comfortable as the name suggests.” - Kate.
5. Yves Saint Laurent Rouge Pur Couture.

Shade: R7 Rouge Insolite.
Fast facts:
Luxurious satin finish for a radiant and glamorous look.
Contains ceramides, tuberose and prickly pear extracts.
Long-lasting wear ensures colour stays true throughout the day.
Weightless formula feels comfortable and silky-smooth on the lips.
Signature YSL packaging adds a touch of elegance to any makeup collection.
We’ve previously reviewed the Yves Saint Laurent Rouge Pur Couture lipstick in a Beauty IQ article. Here’s a little sneak peek of our Senior Beauty Editor Sadaf’s thoughts:
“Creamy, lustrous and long-lasting, I first fell in love with their Rouge Lipstick after wearing neutral shade 'Muse' at a wedding a few months ago and got so many compliments!
True to its promise, it was comfortable to wear and just one swipe feels like absolute luxury on the lips so I was very keen to try a couple of the red hues from the range.”
6. DIOR Rouge Dior Couture Colour Lipstick.

Shade: 760 Favorite Velvet.
Fast facts:
Luxurious matte finish for a sophisticated and elegant look.
Precise bullet shape allows for easy and controlled application.
Long-wearing formula ensures vibrant colour for up to 16 hours.
Versatile shade range and finishes for various skin tones and occasions.
Enriched with hydrating shea butter and pomegranate flower for nourished lips.
Here are some customer reviews from the Adore Beauty website:
“Comfortable on the lips and looks great.” - Singh.
“Love the formula doesn't dry my lips.” - Jess.
“I keep using this brand and will continue as they have amazing lipsticks!” - Marta.
As for the rest of your Taylor Swift Eras Tour look, head here for inspo: