7 New Makeup Products Under $50 to Have On Your Radar Before They Go Viral
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Whenever I need an instant dopamine hit, I’ll start looking through the “New” section of our website. It’s where all the exciting new buzzy beauty launches show up (guys, it’s become a weekly habit).
And not to brag, but it feels like every other day we're dropping a buzzy and exciting new skincare, haircare or makeup product at Adore Beauty.
One thing that caught my eye this week was some new makeup products under $50. Not just because they looked really cool but because they were also budget-friendly (I'm talking most of them were under thirty dollars kind of wallet-friendly).
My internal dialogue every five seconds sounded like this: “Oooh, I need to try that” and “Ooooooh, THAT looks good,” so I thought I would bring my internal thoughts to digital paper and share with you guys just seven new makeup products under $50 to have on your radar too.
1. Laneige Tinted Lip Serum, $30
What: Laneige Tinted Lip Serum
Laneige + a tinted lip serum? Name a more iconic combo - i'll wait. What's even MORE iconic though? The donut-like applicator, yep check it out here.
Powered by volumising polypeptides, argan ceramides and polyglutamic acid, this high-shine hybrid does more than just tint, it smooths, nourishes and visibly plumps while locking in hydration for up to 12 hours.
Available in six gorgeous shades from berry tones that are perfect for winter to fresh peachy tones that were made for Aperol-sipping in Europe, I wouldn't be surprised if this serum-lip-oil-gloss situation soon goes viral.
Glossy, cushiony, and packed with actives to hydrate, nourish and visibly plump your pout.
Don’t be surprised if you'll end up wanting every single shade.
2. L'Oréal Paris Lash Paradise Big Deal Mascara Black, $32.99
When it comes to mascaras, high performance is a MUST and I’m sorry but it’s a fact that L’Oreal and Maybelline make the best mascaras, and even better? None of them are expensive and all of them are high-performing (my proof is here and here).
The new L'Oréal Paris Lash Paradise Big Deal Mascara (the name alone me has sold) is only $33 and promises buildable volume, a clump-resistant formula, and a creamy glide-on texture that makes application feel seamless.
As an OG Lash Paradise mascara fan, I actually can’t wait to add this new one to cart.
Will make sure to report back with the lash tea.
3. Nude By Nature Tinted Lip Butter, $19.95
Nude by nature makeup is in its comeback era and we’re so here for it.
This is truly testament to the Nude by Nature brand because they just make good makeup products that people love.
Their new tinted lip butter is as the name suggests, a buttery-soft, sheer lip tint that glides on like a dream and leaves your lips feeling hydrated, nourished, and just the right amount of glossy.
It comes in two universally-flattering shades: 'Blush' a soft nude, and 'Peony' a subtle pink that suits pretty much every lip tone.
Infused with vitamin E and nourishing botanical oils, this is the perfect everyday “your lips but better” product.
Toss it in your bag, keep one on your desk, or pack it in your carry-on; it’s compact, chic and basically made for busy-beauty routines. Low-maintenance lip care that still feels like a treat.
4. Max Factor Facefinity Finity-Fix Setting Spray, $29.95
Speaking of nostalgia, one of the first makeup brands I ever saw in my mum‘s makeup stash was Max Factor.
She had one of their mascaras and one of their lip products and honestly sometimes I forget we stock this timeless brand.
Their newest addition? Their Max Factor setting spray for under $30.
Not only does it promise serious staying power (we’re talking up to 24 hours of locked-in makeup), but it’s also infused with vitamin C for a little antioxidant boost and comes with an energising cucumber scent (which appeals to me because some of my current setting sprays smell kinda intense).
The main reason I have my eyes on it though is its promise of controlling shine which my oily tea zone is always appreciative of in a setting spray.
It also has a lightweight, non-sticky formula that delivers a natural matte finish.
Basically, it’s one of those underrated beauty buys that I can see becoming a staple in our makeup bags.
5. The Quick Flick Quick Brow Gel Tint, $29.95.
For those still unacquainted with The Quick Flick, they are best-known for their liquid eyeliner stamps (seriously, life-changing for anyone who struggles with wings).
The brand’s latest launch? An affordable brow gel tint that’s basically a two-in-one brow gel and lamination in a single swipe.
This clever hybrid tames, tints, and volumises your brows while delivering a dose of TLC thanks to brow-boosting ingredients like castor oil:
And fun fact: It’s the world’s first tinted gel-wax hybrid designed to sculpt brows into place and nourish them at the same time.
Looking for affordable cruelty-free and vegan makeup? Then this one's for you.
6. TIRTIR Waterism Glow Tint, $35
Okay, here’s why this under $50 makeup product is on my radar: I absolutely loved the viral TirTir cushion foundation.
Foundation so when I spotted the TirTir Waterson Glow Tint, I thought I wonder if that will be just as good? K-Beauty has always "slayed" the skincare game and seeing brands like TirTir nail their makeup game is super exciting. I have no doubt this affordable lip tint will also be good.
This K-Beauty lip tint comes in nine shades from juicy berry tones to rich caramels but I’ve got my eyes firmly on 'Honey Nut', it’s the epitome of a "Sadaf shade" - kind of brown, kind of terracotta-ish.
The formula is long wearing, non-sticky and hydrating. The colour is buildable and gives a glossy finish that feels comfy on the pout.
Basically, it’s your new go-to for glossy, glazed, all-day wear. Add to cart. Immediately.
7. L'Oréal Paris Lumi Le Liquid Blush, $29.99
We all loved the viral L’Oréal Lumi Glotion, and now the brand has dropped a Lumi Glotion Liquid blush!
I am obsessed with all kinds of blush but particularly liquid blush and this one is only $29.99.
I’ve been on the hunt for a winter-friendly berry shade but something that’s nothing too deep or purple, because those tones tend to clash with my olive undertones so the shade 'Rouge Paris' from the range feels like the perfect pick because it leans more red than plum making it more wearable for me.
Plus, it promises plumper-looking cheeks and easy blendability.
Any blush that’s going to give me a glowy finish and make my cheeks appear more plump? Yep I’ll take one (actually two, might add another coral shade to cart for my upcoming Euro summer trip).
Doesn't it scream "I'm the perfect cheap blush to take to Europe" ??
Discover more exciting makeup newness below:
