How to Find Your Perfect Foundation Shade Match Using Adore’s Findation Tool
Jas is the former Senior Content Specialist at Adore Beauty. A beauty admirer turned certified addict, she brings a sharp editorial eye and pop-culture pulse to everything she creates. Her words have appeared in The Age, Sydney Morning Herald, and Broadsheet. When she’s not producing viral content or podcasting about skincare, you’ll find her thrifting for vintage treasures or binging Bravo (strictly for research, of course).
At Adore Beauty, we love all things that make life easier.
But perhaps the best beauty hack ever is Findation.
Call us biased, but our innovative foundation shade match finder has completely changed the game.
The brainchild of our founder, Kate Morris, Findation brings together thousands of foundation shades (including liquid, concealer and powder formulas) so you can compare them and find one that’s right for you.
Forget the days of guessing your foundation online only for it to arrive and look like the worst spray tan of your life, Findation makes finding the perfect match easy.
Like a reality dating show, except we won’t leave you at the altar or without a rose. You’ll go home with your dream partner. Every. Damn. Time.
(Cue: white doves.)
So, how does it work? I’m so glad you asked.
How to Use Findation.
If you’re a regular at Adore, chances are you’ve seen - or used - Findation before.
The feature sits on the product pages of our makeup collection, but you can also head straight to Findation.com to explore over 77,000 shades (!!)
Using Findation is as simple as 1, 2, 3:
1. Explore and select your desired foundation from Adore’s extensive range.
2. Click Find your colour match and fill in the details using a foundation you already know and love.
3. You’ll receive the best match based on your details, which you can further refine by adding additional foundation shades.
Plus, if you use Findation to shade match and aren’t happy with your purchase when it arrives, you can refund or swap it for free!
Putting Findation to the Test.
So, what does the AB team think about Findation?
Watch the below video to see their reactions in real-time.
“Findation is so easy to use, my match was ready in five seconds.” - Gin
“It makes trying new foundations so much easier. I feel confident to buy them online without having tried them in person.” - Jas
“It’s a super easy process if you have literally any kind of foundation at home.” - Mary
“You need to know at least one product you’ve tried that suits you well. The more foundations you put into the system, the smarter it gets.” - Chloe
10s 10s 10s across the board, find your perfect colour match foundation today.
Global Shades Initiative.
Every skin tone deserves to feel beautiful. But the sad reality in Australia is that our beauty industry is just not as inclusive as it should be.
That’s why we launched the Global Shades project.
The Global Shades initiative calls on beauty brands to bring all globally available shades to Australia and New Zealand, where predominately only light-skin shades are on offer.
Working closely with our brands, it’s our aim to stock over 2,600 different shades across 250 complexion products, from fair/light, medium/medium-tan through to deep/deepest.
Estée Lauder, Giorgio Armani, M.A.C, Lancome, IT Cosmetics and Anastasia Beverly Hills already have products available on Adore that carry the global shades badge.
But there is still a long way to go.
To learn more about the Global Shades movement, watch the video below. You can also show your support for #StockAllShades by signing the petition at GlobalShades.org
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