I Tried the 'Filter In a Bottle' Foundation From TikTok That Blew My Mind
Sadaf Razi is Adore Beauty's Senior Beauty Editor.
She's a former fashion editor (who worked at various glossy mags) and stylist-turned digital beauty and lifestyle writer. She has been in the lifestyle/media industry for over 10 years and her work has also been featured on international covers like Elle France and Vanity Fair Mexico.
Some of her fave Adore Beauty products include Cicaplast B5, CeraVe Cleansing Oil and Lancôme Renergie Triple Serum.
Recently, I came across a TikTok video that stopped me in my tracks.
Creator @smithadepak applies the iconic MAKE UP FOR EVER HD Skin foundation and it completely veils her hyperpigmentation and uneven skin tone.
Here’s the jaw-dropping video:
@smithadepak Before/After 😱 @makeupforever HD Skin #flawlessfoundationroutine #foundationroutine #flawlessfoundation #foundation #flawless #hdskin ♬ original sound - Smitha Deepak
Consider.me.influenced.
I’d heard about the new version of this best-selling foundation that’s loved by many makeup artists, but hadn’t had a chance to try it.
Then I remembered once asking my fellow Adore Beauty staffer Jade in the office kitchen (I do this kind of thing a lot), what foundation she had on that was sitting so nicely on her skin and she told me it was this one.
It was everywhere!
While I don’t have any obvious hyperpigmentation, I do have some uneven skin tone and this video quickly prompted me to finally try this ‘irl filter foundation’.
And let me tell you, it fires on cylinders - Coverage. Longevity. A flawless finish.
Keep scrolling to see how it looks on my skin and why I now understand the hype around this TikTok famous foundation that’s been dubbed a ‘filter in a bottle’.
What Is the MAKE UP FOR EVER HD Skin Foundation?
If you search ‘best foundation TikTok’ I’d be shocked if this filter finish foundation doesn’t show up.
Not across this TikTok viral foundation? Here’s a quick 411:
- Makeup forever hd skin is a liquid foundation with a semi-matte and undetectable, true-to-skin finish.
- Coverage: Medium to full.
- Comes in 40 shades and is meant to ‘enhance every skin tone’.
- Is long-wearing and promises to stay on all day and night. (24-hour wear to be precise).
- Is a new and improved version of the best-selling Ultra HD Foundation.
- Minimises imperfections (does it ever!).
- Doesn’t cake or settle into lines.
- Don’t know your shade? Try our Findation tool!
- The HD Foundation also comes in an undetectable powder version.
My MAKE UP FOR EVER HD Skin Foundation Review.
The first thought I had when I applied this popular TikTok foundation was, “Wow, a little goes a long way.”
This makes it worth the $72 bottle (that scared me at first). You only need a small amount for it to generously cover all of your facial real estate.
Big tick.
It glided on my skin, blended with ease and the shade match was also *chef’s kiss* (my shade is 3N42).
It immediately evened out my skin and gave my complexion a flawless, uniform look without looking too heavy.
I was curious to see how it looked outside too so I snapped a sunlight pic and honestly, now I get why it’s called a ‘filter in a bottle’.
It truly photographs so well!
I also liked that its semi-matte finish didn't dull down my skin like some other matte foundations can.
I can safely say I lurrrve this foundation.
How to Apply MAKE UP FOR EVER HD Foundation.
Here are some of the best foundation tips from the MAKE UP FOR EVER makeup artist pros...
The best way oily-skin pals can use it is laying the MAKE UP FOR EVER Step 1 Shine Control Primer 30ml on first.
For a satin finish, give your skin a healthy spritz of the MAKE UP FOR EVER Mist & Fix Setting Spray then apply the HD Skin with a sponge. (Taking note of this one myself).
After your skin is prepped (you can also do this with your preferred skincare product) apply one pump with your fingertips, start in the centre of your face and blend outward.
See how it looks immediately on my skin in my MAKE UP FOR EVER HD Skin foundation try on video below:
Final Thoughts…
Next time I go on a holiday and need the best foundation to stay put all day (and night) this is what i’ll reach for.
It’s perfect for all-day events like weddings too.
I made sure to document the longevity, so here's how it looked at 9pm:
Still intact, still looked good in crap lighting and no caking.
It’s magic, I swear.
MAKE UP FOR EVER has a suite of really good makeup products! Here are some other ones we reviewed for BIQ:
