Wella 101: The Ultimate Guide to the 140-Year Old Professional Haircare Brand
Chloe is the Content Specialist at Adore Beauty. She spends most of her time crafting scroll-stopping content, but outside of work, you'll find her building on her Glasshouse collection, hanging out with her fur babies and probably cleaning. Her all-time favourite products include the Alpha-H Liquid Gold and Kérastase Elixir Ultime Original Hair Oil.
In Partnership With Wella Professionals.
If you’ve ever found yourself in a hair salon, chances are they stock Wella Professionals on their shelves and probably used it on you while you were at the basin too.
I’ve always known Wella to be super profesh, the go-to brand for hairdressers and an absolute sensory treat when used in my hair.
But taking a deeper dive into Wella’s background, I now realise how deeply rooted they are in the world of hair; true innovators in their field.
Wella provides a comprehensive selection tailored to various hair types and concerns, from shampoos and conditioning treatments to professional permanent dyes.
Ahead you'll find a breakdown of the brand including which products are ideal for different hair needs.
Keen to find out more? Keep on scrolling.
Who Are Wella Professionals?
Wella's story begins in Germany in 1854, when hairdresser Franz Ströher started his own company, crafting tulles and the bases for wigs.
Later on, Ströher bought into the business and began developing machines and products for perms.
Enter the 1960s with a more fashion-conscious market and people re-vamping their hair, they launched Wella Privat: a salon-exclusive range that allowed clients to purchase professional products to use at home.
Fast forward to today (after celebrating over 140 years of hair passion) they now have a wide range of products that cater to all different hair types and concerns.
Let's meet them...
Wella Professionals Oil Reflections Luminous Reveal.
Fast facts:
- The Oil Reflections Luminous Reveal range is designed to transform your hair with incredible shine and unmatched smoothness.
- This collection features seven specialised products that promise up to three times smoother hair* and instant luminosity.
- Enriched with camellia oil and white tea extract, these products deliver deep nourishment while leaving your hair with a radiant finish.
- Perfect for those with dull or dry hair who are seeking hydration and a vibrant, glossy shine.
- *shampoo, mask and oil vs. non-conditioning shampoo.
My Wella Professionals Oil Reflections Luminous Reveal review:
To my surprise, the shampoo had a clear gel consistency—I’m so used to creamier, milkier formulas. But after using all the products together, I totally get it.
The shampoo's lightweight texture allows the other products to deliver an incredibly rich feel, like you’ve slept in a luxurious hair oil and rinsed it out in the morning. In reality, it’s just a three-step routine.
My bestie even commented on how shiny and luminous my hair looked without me saying a word, and she asked if I’d styled it differently because my blowout looked so much looser than usual. I think the richness of these products made all the difference.
If you have fine or flat hair, this might be a bit too much for you, but for those with very dry or dull hair—even if you have an oilier scalp—I highly recommend this range for its intense hydration.
Wella Professionals Ultimate Repair.
Fast facts:
- Wella Professionals Ultimate Repair is a game-changer for damaged hair, working to repair and revitalise it in just 90 seconds.**
- The advanced formula is powered by AHA, which helps to rebuild the internal bonds of the hair, and Omega 9, which replenishes essential lipids.
- The ingredients restore the hair’s strength and smoothness, making it an excellent choice for those needing quick, effective repair.
- We have a Beauty IQ Article dedicated to the range, if you want more details on the Wella Ultimate Repair, go on and read This Hair Repair Range Actually Makes You Look Like You’ve Walked Out of a Salon.
- **When using Ultimate Repair Step 3
My Wella Professionals Ultimate Repair review:
I used this range until the very last drop at the start of the year when I just dyed my hair back to its natural colour and had to keep colouring it to get rid of the red.
It revived my hair which was crying for hydration.
Our Senior Beauty Editor Sadaf Razi loved the Wella Ultimate Repair range too, have a read of her article for a more detailed perspective, plus her mum's amazing transformation.
Wella Professionals Premium Care Fusion Intense Repair.
Fast facts:
- Designed specifically for damaged hair, Wella Professional’s Premium Care Fusion Intense Repair collection offers a solution for restoring and protecting your locks.
- Designed with silksteel fusion, inspired by the strength of spider silk. It penetrates down to the cortex and recovers hair fibre.
- Using this range will leave damaged hair feeling renewed, smooth and resilient against breakage.
- Ideal for those who are looking for results to help deal with hair breakage, if you use a heat tool daily or colour your hair often, add this range to cart.
My Wella Professionals Premium Care Fusion Intense Repair review:
The moment I squeezed the shampoo out of the bottle, I immediately knew I was going to love this one. A sweet, fruity aroma with a lush lather.
It left my scalp feeling very light and the ends of my hair feeling bouncy and hydrated.
My hair felt strengthened and, to my surprise, I noticed a lot less breakage when blowing out my hair. Gold stars all round.
Wella Professionals Elements Renewing.
Fast facts:
- Wella Professionals Elements Renewing range is their most gentle haircare line, crafted to promote healthy hair from scalp to tip.
- This range focuses on nourishing and maintaining hair’s natural vitality, using ingredients that are gentle yet effective.
- Free from silicones, sulphates, and animal-derived ingredients.
- Made for those in need of a gentle haircare routine that emphasises health without compromising on performance.
My Wella Professionals Elements Renewing review:
The first time a haircare range really impressed me at the salon was the Wella Professionals Elements Renewing range.
I remember being in the basin and having this fresh, fruity, popsicle-like fragrance devour the area.
I immediately asked the hairdresser what she was using on me and it was the Elements Renewing range – something a touch more gentle on the hair since we just spent hours processing it.
My red was vibrant (at the time) and smelt irresistible.
Wella Professionals Nutricurls.
Fast facts:
- The Nutricurls range gives *just* the right level of hydration to replenish and revitalise curls and waves.
- The collection of nourishing hair and styling products features a total of 7 products, specifically formulated to enhance the definition and bounce of curly and wavy hair types.
- With its focus on hydration and curl care, the Nutricurl range helps to ensure that curls remain vibrant, well-nourished, and beautifully styled.
Wella Professionals Nutricurls customer reviews:
"Perfect for curly girls, this shampoo is packed with jojoba and camellia seed oils to really nourish frizzy strands. After a couple of uses, I noticed my hair was looking healthier and my curls more defined." - Rosalind.
"I love this shampoo, I am always cautious to use shampoo specifically for curly hair as I feel some are a load of rubbish; whereas this one is super light on my curls and leaves my hair feeling really clean, soft and nourished." - Charlotte.
Looking for more helpful haircare tips and products? Catch up on these Beauty IQs below:
