The 6 Best Vegan Makeup Brands in 2025 to Test Out ASAP
I've been in the beauty industry for 4+ years now, although my background is originally in fine arts. In between researching and publishing our guides, I’m usually snacking and making spontaneous (and somewhat chaotic) choices about what to do with my hair.
If you’re making more sustainable choices and switching to a meat-free diet, why not get to know some vegan makeup brands while you’re at it?
If going vegan has left your makeup table looking a bit depleted, it’s time to start shopping for some animal-friendly vegan cosmetics!
With advanced formulas that stay put for as long as you need, vegan makeup brands are more reliable and effective than ever.
While swapping out a steak dinner for an animal-free treat is simple enough, when it comes to true vegan makeup, it can be hard to know what’s what.
Whether you love luxury products or prefer affordable vegan makeup, going vegan doesn't have to be difficult or boring.
You can trust these completely vegan brands to be upfront about their simple, natural ingredients.
So, without further ado, here are the top vegan makeup brands stocked right here at Adore...
1. Eye of Horus
A Beauty Shortlist 2020 award-winner, vegan brand Eye of Horus creates illuminating products based on ancient formulas. Based in Byron Bay, the unique brand takes inspiration from Egypt.
Recognised across the globe for its advanced, innovative approach, this is one of the true vegan makeup brands you can rely on.
With some of the best vegan makeup Australia has to offer, Eye of Horus crafts its formulas with ethically sourced ingredients.
You’ll find an extensive range of these vegan cosmetic products across the Adore website, but here are a couple of our latest favourites...
Eye of Horus Bio Lip Elixir
What it is: Eye of Horus Bio Lip Elixir is a seriously eye-catching blend that smothers your lips in soft shine. A gorgeous lip choice when you want a natural, subtle splash of colour, this organic, cruelty free makeup formula gives you a pouty look you’ll feel proud of.
Why we love it:
- Adds a hint of rose tint and a subtle shimmer to your lips.
- 100% natural and organic formula, with a nourishing blend of waxes, oils, and butters to keep your lips in the very best condition.
- Always comfortable and never tacky, the non-sticky texture of this lip gloss makes it a dream to layer over other products.
- Gentle, fragrance-free elixir containing Marine Extracts to plump and firm your pucker.
- Doe-foot applicator allows you to quickly cover your lips with the product.
Eye of Horus Lash Lift Mascara
What it is: Acheive full and fluttering lashes with the Eye Of Horus Lash Lift Mascara
Why we love it:
- Made with natural botanical ingredients to hydrate lashes and promote lash growth.
- Has a creamy formula so lashes remain soft and nourished all day.
- Designed with a unique double-sided comb, this mascara gives buildable volume without clumping whilst lengthening and lifting lashes.
2. Inika
Founded in Sydney, Australia in 2006, Inika continues to offer an environmentally friendly and reliable vegan cosmetic beauty range.
By including the finest, purest, highest-performing botanicals in its formulas, Inika has grown into one of the most trusted and highly regarded vegan makeup brands.
Each ingredient is tested for purity and safety, which lets the brand create beautiful vegan makeup products every time.
With some of the best skincare and makeup products for sensitive acne-prone skin, Inika products put your complexion in good hands.
Passionate about ensuring every ingredient is sourced ethically, this 100% clean beauty brand keeps the environment in mind.
Offering wearable, exciting formulas that can push your makeup skills to new heights, the organic, cruelty free makeup range is here for you to explore. Here are a couple suggestions for you to start with!
INIKA Organic Radiant Glow Veil
What it is: For skin that beams with health and radiance, get your hands on an all-natural, vegan face primer. With INIKA Organic Radiant Glow Veil 30mL, vegan beauty doesn't have to be boring or less effective than non-vegan solutions!
Why we love it:
- A lightweight formula that hydrates, primes and illuminates the skin.
- Leaves the skin feeling nourished and smooth.
- Gives the skin a dewy, luminous finish.
- Made from 100% natural ingredients.
Inika Certified Organic Lip Serum
What it is: This unique vegan lip balm is one to keep on your person at all times. Perfect for all ages to enjoy, INIKA Organic Lip Serum 5mL contains a rejuvenating blend of essential fatty acids and antioxidants that help keep your skin protected.
Why we love it:
- Can be applied over your favourite lipstick or worn on its own.
- Vitamin C from Mandarin and Orange essential oils help detoxify and nourish the skin.
- Cruelty-free formula that’s dedicated to dry, chapped lips.
- Contains several natural oils work together to hydrate the tender skin, condition the lips and lay down a protective barrier.
- Infused with Sea Buckthorn to enrich its healing properties, this nourishing formula is designed to seal moisture into the lips.
- No added colour, so you can enjoy a simple look whatever your age or gender.
3. LASHFOOD
With their philosophy of always using skin-loving ingredients to give lasting benefits, the LASHFOOD team knows you don’t need chemicals to enhance beauty.
Lash pioneer Jane Kim and her daughter Faith set out to help us achieve longer, fuller, natural lashes without falsies or extensions.
With years of research and a focus on natural solutions, the pair discovered Phyto-Medic Complex, which naturally builds the lashes and brows.
As one of the best plant based makeup brands, each product in the LASHFOOD range contains an effective blend of natural ingredients.
LASHFOOD Eyebrow Enhancer Serum
What it is: You don’t have to live with sparse brows! Boost your look for a bolder finish with LASHFOOD BROWFOOD Eyebrow Enhancer Serum 5ml. If you have fine or thin eyebrows that take ages to fill in, you can help thicken them up with this all-natural eyebrow growth serum from one of the best vegan organic makeup brands around.
Why we love it:
- Visible results in just 4 weeks.
- Ecocert-certified for best results, the formula contains 99.49% natural ingredients and 25.02% organic ingredients.
- Carefully formulated vegan blend containing Adenosine, which helps create the optimal environment for brows to grow in.
- Soy Protein, Rice Protein, and Arginine combine to strengthen the hair follicles and condition your brows.
- LASHFOOD have a dedicated commitment to the environment and ensure all its packaging can be recycled and is Ecocert-compliant.
- Gluten-free and paraben-free, this gentle formula won’t irritate the skin or hair follicles.
LASHFOOD Eyelash Enhancer Serum
What it is: Watch your lashes grow thicker and more defined when you start using this serum. LASHFOOD Eyelash Enhancer Serum 3ml has been made with a unique blend of organic plant ingredients to deliver nutrients where your lashes need them most. You’ll soon notice how healthy your hairs look when you start applying this formula.
Why we love it:
- Crafted to give visible results in 4 weeks and the best results after 3 to 4 months, this Ecocert formula is as gentle as it is effective.
- Gluten-free, paraben-free, and made with 99.49% natural ingredients and 25.02% organic ingredients.
- With minimal effort, it is simple to make a part of your daily routine.
- Ecocert-compliant, sustainable packaging to reduce the impact on the environment.
- The Phyto-Medic Complex in the solution is an exclusive blend of herbs that boost lash growth and help prevent hair loss.
- Safe to apply on lash extensions.
4. Jane Iredale
With mineral makeup formulas that revolutionised the way brands looked at ingredients forever, Jane Iredale has been leading vegan cosmetic innovations since 1994.
Crafted to positively impact and nourish the skin, each product in the Jane Iredale collection is good for the complexion.
Completely vegan and cruelty-free, this brand makes it easy for you to take a more conscious clean-beauty approach.
With formulas and finishes that help you look as if you glow from within, Jane Iredale was one of the first brands to take a more considered, less chemical approach.
With a slew of vibrant blends that transform your look, Jane Iredale creates some of the best vegan makeup Australia wide.
We’ve highlighted a couple of our favourite clean vegan makeup products to help get you started...
Jane Iredale Dream Tint Tinted Moisturiser SPF15
What it is: One of the best tinted moisturisers, this formula contains carefully selected botanicals that calm and care for the skin. Jane Iredale Dream Tint Tinted Moisturiser SPF15 delivers delicious moisture and nourishment with every application.
Why we love it:
- Easy to apply and easy to remove - a great solution if you like coverage but not the feel of a heavy foundation.
- A lightweight mineral formula that helps prevent water loss from the skin.
- Pomegranate Extract is rich in Vitamin C to help boost skin-cell regeneration and lighten annoying pigmentation.
- White Tea Extract helps repair existing skin damage.
- Glides over the skin with ease and offers sheer-to-medium coverage.
Jane Iredale Just Kissed Lip & Cheek Stain
What it is: Keeping your lips in good condition doesn’t have to be complicated. Lips that look good make you look healthy in general, and Jane Iredale Just Kissed Lip & Cheek Stain makes lip care fun and easy.
Why we love it:
- Pumpkin Seed Oil keeps your lips smooth, soft, plump and moisturised.
- Colour adapts to your unique skin tone.
- Zero chemical preservatives or synthetic dyes to drag you down.
- Cranberry Extract gently removes dull, dry skin.
- Blackberry Fruit Extract boasts a high Vitamin A content, helping to repair skin cells and soften fine lines.
- Just a simple sweep of the pink tint plumps your lips and helps diminish the appearance of fine lines and wrinkles.
5. Nude by Nature
One of Australia's most successful vegan makeup brands, Nude by Nature knows a thing or two about vegan makeup and clean beauty.
From skincare formulas that condition to vegan beauty picks that highlight your favourite features, Nude by Nature helps you take a purer approach to looking good.
Whether you’re applying a vegan, cruelty-free blush or a safe, softening lipstick, you won’t find any harmful toxins in the Nude by Nature collection.
Hands down, these are some of the best cruelty free cosmetic products around...
Nude by Nature Soft Focus Illuminator
What it is: If your skin needs a bit of a boost in winter, give it a helping hand with Nude by Nature Soft Focus Illuminator 50mL. Whether you’re in your teens or your 50s, this formula softens the look of your skin.
Why we love it:
- A subtle illuminated finish to brighten up dull skin.
- Blends easily into the skin and wears comfortably under all types of foundation.
- A skin-loving blend of active, natural ingredients, containing Jojoba Oil and Oat Extract to keep the skin looking healthy.
- A lightweight texture that won’t clog the pores.
- Adds a warm sheen and radiant glow to all skin types.
Nude by Nature Translucent Loose Finishing Powder
What it is: No cosmetic makes you look healthier than a beautiful, perfecting translucent powder. Help lift the look of your skin with this luminous loose finishing powder. Nude by Nature Translucent Loose Finishing Powder is suitable for every skin type and tone so you’ll always feel good about your skin when you wear this.
Why we love it:
- Made with a super blend of skin-loving ingredients; even sensitive skin can enjoy this unique powder.
- Contains light-reflecting particles to help diffuse fine lines
- A feather-light formula that offers a velvety touch.
- Easy to apply, adding a seamless finish.
- Made with 100% natural ingredients.
- Cheap vegan makeup, that doesn't sacrifice quality.
6. Mirenesse
Founder Irene Patsalides, is an iconic innovator set on creating outstanding products that empower women to feel beautiful, without compromising quality. Irene is passionate about bringing hypoallergenic makeup to market provides women the shades, textures, and flawless finish they desire.
Mirenesse Lip Lift All Day Velvet Matte Kissproof Liner
What it is: A long-wearing lip liner, the Mirenesse Lip Lift All Day Velvet Matte Kissproof Linergives a satin-matte finish.
Why we love it:
- It is a long-wearing lip liner that gives extraordinary wear and doesn't feather or bleed.
- It is made with a non-drying, comfortable formula, so it won't dry out your lips.
- With it's satin-matter finish, it makes it the perfect base to pair with you glossy, matte or metallic lip products.
Mirenesse Secret Weapon Super Volume 24hr Mascara
What it is: The Mirenesse Secret Weapon Mascarais Mirenesse's bestselling mascara that gives breathtakingly beautiful lashes.
Why we love it:
- A long-wearing mascara
- This mascara is smear-proof, sweat-proof, smudge-proof, sleep-proof and water-resistant.
- Tubes your lashes and allows you to build breathtakingly beautiful lashes.
Shameless plug: We've launched our first Adore Beauty merchandise! Including some gorgeous vegan leather cosmetics bags. They're available in black and blush and also come in two sizes. Shop our vegan makeup bags here.
Brand and product inclusions are at the sole discretion of Adore Beauty. We do not seek or accept payment from brands or individuals listed in our guides.
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