Our Verdict on Benefit’s New Fluff Up Brow Wax
Nikkita is a former corporate copywriter and skincare lover turned Social & Content Coordinator here at Adore Beauty. She spends most of her spare time on the hunt for Melbourne's best Pain au Chocolat.
If I told you that there was a brand new brow product out there that promised flake-free, crunch-free and white cast-free brows for 12 hours, you’d probably tell me to get fluffed.
Well, I’m willing to put my money where my mouth is, because there’s a new brow baddie on the scene, and she means business.
Enter: Benefit Fluff Up Brow Wax.
She’s everything I could ever possibly want out of a brow wax (and so much more).
Intrigued?
Read on for my honest thoughts on Benefit's new baby.
What is Benefit Fluff Up Brow Wax?
Benefit Fluff Up Brow Wax is a flexible wax that promises to give even the most sparse eyebrows a bit of oomph.
Here are some reasons why you need Benefit Fluff Up Brow Wax in your life:
- Adds texture and volume to brows while offering a flake-free, flexible hold.
- Has a natural-matte finish once dry.
- Dries clear, meaning it’s perfect for all hair colours.
- Can be layered over other brow products.
- The spoolie easily coats every strand of hair, making application both quick and easy.
- Water, sweat, and humidity resistant.
- Lasts for up to 12 hours.
How to Use Benefit Fluff Up Brow Wax.
You can use Fluff Up on its own or with other brow products – depending on the look you’re going for.
Going for a subtle, 'barely-there' look?
All you’ll need to do is brush the product through your brows, using short, upward strokes for a bit of added volume and texture.
Check out the natural finish on my colleague, Maddy, below.
The left hand side is Maddy's natural brow without the product, on the right, I've added Fluff Up through them.
Wanting more of a dramatic look? For fuller and more defined brows, apply Fluff Up as the final step in your brow routine.
I like to use it after going in with the Anastasia Beverly Hills Brow Wiz and Anastasia Beverly Hills Brow Pen.
The great thing about this product is that even once it has dried down, your brows still aren’t crunchy; they’re completely pliable and able to be manipulated, brushed down, or fluffed up.
You name it, you can do it.
Spoiler alert: I found I had the best results when I went in with a light hand – it’s always easy to add more product, but it’s much harder to take product away.
Less is more, people!
For more top tips, check out this video:
My Benefit Fluff Up Brow Wax Review.
So what did this brow snob really think of the new Fluff Up Brow Wax?
Before I answer that, check out this before and after. I’m pretty sure it speaks for itself.
If we can ignore the sinful lighting for a moment, how good do the brows look?
I love how a single sweep of this product not only tidies up my brows, but also adds a sleekness and level of volume that I've never experienced with any product before.
Here are some of my first impressions after using Fluff Up:
- Well, they definitely weren't lying when they said it was moldable. If you've used a brow wax before, you'll know that this is an absolute rarity. I hate the feeling of my brows being glued to my forehead, so the moldability of this product was a huge selling point for me.
- The texture is creamy and quite thick but dries down to a thin, almost undetectable coating on your brows.
- Because this product is so malleable, you don't have to work against the clock to perfect your brows and get them exactly how you want them. Lap it up. Take your time. Then take some more time.
- The spoolie allows you to coat each and every single strand of brow hair – no straggly strays here!
- Kiss flaky brows goodbye! After a full day of wear, I didn't notice any flaking.
- It stayed in place. All day. Not a single brow hair fell out of place.
Well then.
Is Fluff Up going to become a new staple for my everyday brow routine?
With results like this, how could it not?
Whether you're wanting to level up your brow game, channel your inner Cara Delevigne, or try something new, you'll definitely want to try this.
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