Gerard Richardson (he/him)

About me

I’m a Melbourne newbie who moved from the land of the Kiwis to take up the role of Senior Brand Marketing Manager for Adore Beauty. Specifically, I look after our Haircare, Makeup and Fragrance categories – a perfect pairing considering my love of luxury beauty! While I may be new to Adore Beauty, I am by no means new to the industry. I have been marketing beauty for a number of years working closely with prestige cosmetics and fragrance brands in New Zealand. I simply love this industry and all that we do to empower all – it’s the joy that beauty brings that keeps me here. Over the years, I’ve trialed more products than I care to remember. Anyone who knows me will tell you that I certainly like the bougier things in life and so to, in my beauty cabinet. Make no mistake though, my shelves are stocked only with tried and true favourites that deliver! As Adore Beauty’s self-appointed Luxury Correspondent, you’ll see me put some of our most luxury products to the test and see if they’re really worth the price. Personally, I am so proud to be part of a business that encourages us all to be “whatever makes you, you”. Our Global Shades movement is making a real difference to our Australian and New Zealand Community. I am on a mission to remove the stigma attached with men wearing makeup and truly encourage everyone to do whatever makes them, them.