Huda Beauty

Founded by celebrity makeup artist Huda Kattan in 2013, the range covers foundations, eyeshadow palettes, and lip products. Shop cruelty-free Huda Beauty makeup at Adore Beauty, an authorised stockist.

Buy Huda Beauty makeup online

Huda Beauty has been a force in the makeup world since 2013. It all started with three words: "Hey beautiful people!" While working as a celebrity makeup artist, Huda Kattan built her beauty blog and YouTube channel before teaming up with her sisters Mona and Alya to launch the brand. That very first collection was a range of false lashes, and they remain best-sellers to this day.

TheHuda Beauty FauxFilter Foundation is one of the most popular full coverage foundations in the range. It delivers a matte yet luminous finish that lasts 24 hours, and it's fade-proof, sweat-proof, humidity-proof, and transfer-proof. If you're looking for a long-wearing foundation that holds up through the day, this one is worth a look.

For lips, theHuda Beauty Liquid Matte Lipstick has set a new standard for matte lip products. An upgraded version of one of the brand's original best-sellers, it delivers a vibrant, velvety finish that feels weightless on. Popular shades include Icon, Bombshell, and Miss America.

Huda Beauty eye makeup and palettes

Huda Beauty eye makeup is where the brand has really made its name. The palette range is one of the most talked-about in Australian makeup, and for good reason. Whether you're after a natural everyday eye look or something a bit more dramatic, there's likely a Huda Beauty palette that can work for you.

The range covers a few different formats, so it's worth knowing what's on offer before you start shopping. Have a browse of the fullHuda Beauty eye range to see everything in one place. Here's a quick breakdown of what you'll find:

• Full-size 18-well palettes packed with a wide variety of shades and innovative textures

• Compact mini palettes, great for travel or for building a smaller makeup collection

• Nude-focused palettes for natural, everyday eye looks

• Richer, deeper palettes for more defined and dramatic looks

One palette that stands out in the range is the sultryNaughty Nude. With 18 wells of shade and texture to work with, it's a versatile pick for anyone who likes a more polished eye look without going too over the top.

Which Huda Beauty palette is right for you?

Choosing the right Huda Beauty palette comes down to the kind of eye looks you want to create and how much range you need day to day. The brand offers both full-size and mini eyeshadow options, each with their own colour story and texture mix.

Rose Quartz

TheRose Quartz palette is soft and dreamy. Think wearable, romantic tones that work well for daytime and evening looks alike. With 18 wells of colour, it offers plenty of versatility without feeling like too much.

Nude Obsessions mini palettes

If you're after something more compact, the Nude Obsessions range is a great option. Available in three shades to suit a range of skin tones, these mini palettes work well as a travel palette or a handy addition to a larger makeup collection. TheNude Obsessions Medium palette and theNude Obsessions Dark palette are both popular picks for an everyday nude eye look.

How to decide

It often comes down to how much variety you want at hand:

• Go with a full-size 18-well palette if you like having a wide range of shades and textures to mix and match

• Choose a Nude Obsessions mini if you want something compact and focused on one signature look

• Pick up both a full-size and a mini if you want options for everyday wear and travel