The $18 Anti-Ageing Serum Kim K Featured On Her App
Jo is a former Adore Beauty staffer and qualified dermal therapist with over decade of experience in the beauty industry.
She co-hosted our award-winning podcast Beauty IQ Uncensored for 4 years, interviewing names like Caroline Hirons, Katie Jane Hughes and Chris Appleton to name a few.
Whether you love her, hate her or have an unhealthy obsession with her like me, you can’t deny Kim Kardashian West is a trend setter. From fashion to beauty, she’s always ahead of the game, so obviously she’s using one of the most coveted skincare brands in the world right now (FYI it sold out in Canada and the US when Kim posted it on her app).
But you don’t have to be a celeb to use Kim’s go-to anti-ageing product; The Ordinary Granactive Retinoid Emulsion 2% - 30ml is $17.90.
What Is It?
Previously known as the Advanced Retinoid 2%, it’s one of the most popular retinoid-based products from The Ordinary. ‘Retinoid’ is a broad name for any product that contains a derivative of Vitamin A. Known for being one of the most effective ingredients for anti-ageing, it comes in different potencies and varying formulations to reduce sensitivity.
The Ordinary Granactive Retinoid Emulsion 2% - 30ml contains two different forms of retinoids that are easily absorbed by the skin. This product is a moderate-strength formula with low irritation levels – the active ingredient in this formula is a less abrasive alternative to other forms.
Why Does Kim Use It?
“In any skincare routine, anti-ageing products are SO important. They can have so many benefits, like reducing dark spots, preventing wrinkles, smoothing fine lines and so much more. [The Ordinary’s Granactive Retinoid 2% Emulsion] is one of my favourites.”
- It’s a lightweight, moderate-strength creamy emulsion
- Ideal for treating concerns like ageing, acne & pigmentation
- Accelerates skin cell turnover for smoother, fresher skin
- Helps to maintain youthful-looking skin & prevent signs of ageing
- Corrects skin texture & uneven skin tone
- Encourage healthy cell production for firmer, healthier skin
- Treats active breakouts, as well as forms of acne scarring
- Carries a low risk of irritation compared to other retinoids
- To be applied after water-based serums & before oils or creams
Pro Tip: It is absolutely essential that you use a broad spectrum sunscreen when using any form of Vitamin A in your skincare routine. This ingredient can make your skin more sensitive to UV exposure.
What’s Everyone Saying?
Clears my skin
Megs
“This is amazing. I used to use the previous version and switched to this for my third bottle. It clears my skin and leaves it glowing and I think fine lines have reduced. When I’ve run out and haven’t used it I can tell. Love it.”
Read Less
Glowing skin
Gretchen
“Love this product. Everyone keeps asking me why my skin is glowing!!! I use it about 3-4 times a week under a rosehip oil at night. Haven’t noticed any irritation (have mildly sensitive skin) this is pretty much the only product that’s ever made a noticeable difference to the appearance of my skin (and trust me, I’ve tried them all!) it’s the best...
Read More
Fantastic product
Honeygem
“Saw the reviews and decided to try this product for myself. I am absolutely loving it. My skin feels so soft and my lines are fading. My skin has brightened and blemishes have faded significantly. I am so happy I tried this product. I tone after washing my face then apply a small amount of moisturiser, wait till it dries, and apply the Retinoid Em...
Read More
An excellent performer!
Yvonne
“I’m 62 with combination skin (a bit dry, oily nose area) and love how this retinoid works on wrinkles and fine lines, with no irritation whatsoever. The Ordinary can be tricky to navigate, but is definitely worth experimenting with. I’m trying their 10% LA, the HA and this 2% retinoid and it’s working a treat! I love the emulsion formula, very eas...
Read More
